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Research & education only — not financial advice.TENK is not a registered investment adviser; calls are impersonal, generated from SEC filings and a delayed/third-party price feed, and may be wrong or out of date. The operator and an affiliated trading operation may hold or trade the securities TENK rates — see Disclosures. Do your own research.

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Home›Stocks›BFH

BFH

BREAD FINANCIAL HOLDINGS, INC.

Next earnings Jul 22, 2026 (before open) · consensus $2.80 EPS, $972M rev

Buy
$102.21
▼ -6.00%
$102.21▲ +82.06%
over 1Y
L $53.59H $108.73
Earnings Dividend Split Congress buy Congress sellGrouped by date · hover a pin to expand
Today-6.0%
1W-2.6%
1M+11.6%
3M+40.3%
YTD+36.5%
1Y+82.1%
OverviewFinancialsValuationQualityTimelineFilings
Rating
Buy
Quality
B
Valuation
Undervalued
Filings
Clean
Buy
Conviction
Horizon
Medium (3–12mo)
12-mo target
$•••
Street · 22 analysts
Buy

BFH at 9.6x earnings with EPS nearly doubling, debt down 22% and credit losses easing — a cheap, deleveraging credit-card play.

P/E 9.6 · trailing FY2025

The read

Quality fundamentals and an attractive price line up (~305% below fair value) — the rarer case where both the business and the entry look good.

Bread Financial is a private-label credit card lender trading at just 9.6x trailing earnings and ~1.36x book value ($3.33B equity on a $4.52B market cap), despite a sharp earnings recovery. FY2025 net income rose 87% to $518M and diluted EPS jumped 98% to $10.89, helped by a 12.2% reduction in shares outstanding from $313M of buybacks (up from $55M the prior year). The MD&A confirms the operational story: provision for credit losses fell 11% to $1.24B (vs. +14% the prior year), non-interest expenses dropped 3%, and pre-tax income from continuing operations surged 61% to $615M. ROTCE rebounded to 20.4% from 11.4%, and the effective tax rate fell to 15.2% from 26.7% — a meaningful tailwind worth flagging as partly non-recurring.

The balance sheet is materially de-risked. Long-term debt fell 22.5% to $4.31B, equity grew 9% to $3.33B, and the company holds $3.60B in cash. Net interest margin held at 18.4% (vs. 18.3%), showing the core lending economics remain intact even as loan balances shrink. Operating cash flow of $2.09B (up 12.5%) easily funds the $313M buyback and $40M dividend with room to keep deleveraging. The MD&A explicitly attributes lower interest expense to both lower borrowings and lower rates, suggesting the deleveraging tailwind has further to run if the Fed cycle cooperates.

AI-generated analysis, produced by our proprietary engine from SEC filing data.

Investment recommendation produced by TENK/calls (tenkcalls.com), Luxembourg. Completed Jun 25, 2026, 8:56 AM ET. Ratings & methodology: definitions · All recommendations to date: track record · Conflicts: disclosures. Not investment advice.

Financials · annual, by fiscal year

Line itemFY21FY22FY23FY24FY25
Revenue—————
Gross profit—————
Operating income—————
Net income$801M$223M$718M$277M$518M
Diluted EPS$16.02$4.46$14.34$5.49$10.89
Net margin—————

Annual figures from SEC 10-K XBRL filings. Open the filing links below for full statement detail.

Key statistics

Valuation

Enterprise value$4.98B
EV / EBITDA13.1
EV / Sales8.6
EV / FCF2.5
P / FCF2.0
PEG (trailing)0.11
Earnings yield12.5%
FCF yield49.0%

Quality & risk

ROIC (est.)3.1%
Free cash flow$2.02B
Total debt$4.45B
Net cash-$849M
Altman Z-Score0.78 distress
Piotroski F-Score6/8

Capital returns

Buyback yield7.6%
Dividend yield (est.)1.0%
Shareholder yield8.5%
Shares Δ YoY-12.2%

Computed from SEC XBRL annual figures + the current quote. EV and ROIC use long-term + current debt where filed; estimates, not investment advice.

Disclosure timeline

SEC · 8-Ks + reports
Recent disclosure tone has been improving.
  1. 8-K Reg FD disclosure2026-06-10

    Reg FD investor presentation/conference materials posted; no new financial guidance

  2. 8-K Shareholder vote2026-05-22

    Annual meeting vote results filed; directors elected and routine proposals approved

  3. 8-K Reg FD disclosure2026-05-15

    Reg FD disclosure, likely monthly credit metrics or investor conference materials

  4. 8-K Material event2026-05-12

    Charter/bylaws amendment modifies shareholder rights; routine governance update

  5. 8-K Other event2026-05-06

    Other-events disclosure, likely April net loss/delinquency master trust metrics

  6. 8-K Other event2026-05-05

    Other-events disclosure, likely monthly credit card portfolio performance update

  7. 10-Q Quarterly report2026-04-28

    Q1 2026 results; continued credit normalization with steady NIM and lower provisions

  8. DEF 14A Proxy statement2026-04-07

    2026 proxy: director slate, say-on-pay, auditor ratification — routine governance

  9. 10-K Annual report2026-02-13

    FY25 net income $518M (+87%), EPS $10.89 (+98%); provisions down 11%, $313M buybacks

Recent filings

all on EDGAR ↗
4Period ending 2026-06-152026-06-17open ↗4Period ending 2026-06-152026-06-17open ↗4Period ending 2026-06-152026-06-17open ↗4Period ending 2026-06-152026-06-17open ↗4Period ending 2026-06-152026-06-17open ↗4Period ending 2026-06-152026-06-17open ↗4Period ending 2026-06-152026-06-17open ↗4Period ending 2026-06-152026-06-17open ↗11-KPeriod ending 2025-12-312026-06-10open ↗8-KPeriod ending 2026-06-102026-06-10open ↗4Period ending 2026-05-292026-06-01open ↗144Filing2026-05-29open ↗

Quality score

B
ValueGrowthProfitHealthMom.
ValueB+
GrowthC
ProfitabilityA
Financial healthC+
MomentumB+
  • ✗Revenue growing year-over-year
  • ✓Profitable (positive net income)
  • ✓Net margin above 10%
  • ✓Return on equity above 15%
  • ✗Liabilities below 2× equity
  • ✓P/E below 25

Fair value est.

$413.82

Undervalued +305% vs price

cheapfair valueexpensive

Modified Graham: EPS $10.89 × (8.5 + 1.5 × 22.0% growth) × 0.95 quality = 38.0× multiple. An estimate, not a price target.

53.5952-week108.73
Revenue
$577M
-31.3% YoY
Net margin
89.7%
ROE
15.6%
P/E
9.4

SEC fundamentals · FY 2025

'21'22'23'24'25

■ revenue · ■ net income, by fiscal year

Revenue$577M-31.3%
Net income$518M+87.0%
Operating income$301M-54.5%
Diluted EPS$10.89+98.4%
Cash & equivalents$3.60B-2.0%
Total assets$22.7B-1.0%
Total liabilities$19.3B-2.5%
Stockholders' equity$3.33B+9.0%
Op.: 52.1%L/E: 5.81x

Frequently asked

Is BREAD FINANCIAL HOLDINGS, INC. (BFH) a buy?
BFH currently carries a Buy rating with 4/5 conviction, derived from its latest SEC filings. BFH at 9.6x earnings with EPS nearly doubling, debt down 22% and credit losses easing — a cheap, deleveraging credit-card play.
What is BFH's fair value?
A Modified-Graham model based on BFH's SEC fundamentals estimates a fair value of about $413.82. It is an estimate from reported earnings, not a price target.
Is BFH overvalued or undervalued?
Against a Modified-Graham fair-value estimate, BFH currently appears undervalued relative to its SEC-grounded earnings power.
What is BREAD FINANCIAL HOLDINGS, INC.'s quality score?
BFH scores 72.15897982999672/100 (grade B) on a SEC-grounded quality model spanning value, growth, profitability, financial health and momentum.

Sources: SEC EDGAR (CIK 0001101215, latest 10-Q filed 2026-04-28) · EODHD · Proprietary analysis · as of 6/25/2026, 12:56:36 PM.

Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.

Insider activity

Form 4 · SEC
2026-06-15
Lakhwara Praniti
Director
Award1.64K
2026-06-15
Natarajan Rajesh
Director
Award1.64K
2026-06-15
St Clair Joyce
Director
Award1.64K
2026-06-15
Fawcett John J.
Director
Award1.64K
2026-06-15
THERIAULT TIMOTHY J
Director
Award1.64K
2026-06-15
TURNEY SHAREN J
Director
Award1.64K
2026-06-15
Gerspach John C
Director
Award1.64K
2026-06-15
Tucker Laurie Anne
Director
Award1.64K

Dividends

Quarterly
Yield (TTM)
0.9%
Annual / share
$0.90
Last ex-date
2026-05-29
Last amount
$0.23
ex 2026-05-29paid 2026-06-15$0.23
ex 2026-02-27paid 2026-03-16$0.23
ex 2025-11-07paid 2025-12-12$0.23
ex 2025-08-08paid 2025-09-12$0.21
ex 2025-05-09paid 2025-06-13$0.21
ex 2025-02-14paid 2025-03-21$0.21

Source: EODHD. Yield = trailing-12-month dividends ÷ price.

Earnings history

beat/miss · move
2026-04-23Beat +33.5% est▼ -0.35%8-K ↗
2026-01-29Beat +218.0% est▲ +7.08%8-K ↗
2025-10-23Beat +88.7% est▲ +8.13%8-K ↗
2025-07-24Beat +55.1% est▼ -4.98%8-K ↗
2025-04-24—▲ +2.17%8-K ↗
2025-01-30—▲ +0.09%8-K ↗

Dates from 8-K (Item 2.02); beat/miss = reported EPS vs consensus (Finnhub, recent quarters); move = prior close → close on/after.

Recent news

market news →
Is Bread Financial (BFH) Stock Outpacing Its Finance Peers This Year?Bullish
finance.yahoo.com· 2026-07-03
Top Stock Reports for Microsoft, Exxon Mobil & DellBullish
finance.yahoo.com· 2026-06-30
Credit Card Stocks Q1 Teardown: Synchrony Financial (NYSE:SYF) Vs The RestBullish
finance.yahoo.com· 2026-06-30
Should You Buy Virtu Financial Stock Now? Key Factors to ConsiderBullish
finance.yahoo.com· 2026-06-25
MarketBeat Week in Review – 06/15 - 06/19Bullish
finance.yahoo.com· 2026-06-20
All You Need to Know About Bread Financial (BFH) Rating Upgrade to Strong BuyBullish
finance.yahoo.com· 2026-06-19

Vs tracked universe

compare →

1195 tracked peers · median

TENK Score72 vs 67
Revenue growth-31.3% vs 7.5%
Net margin89.7% vs 10.0%
Return on equity15.6% vs 12.0%
P/E9.4 vs 26.2

News sentiment

EODHD · 30d
Bullish
+0.18
vs typical · 53 articles

Recent news tone vs the market's typical (which skews positive). A soft signal, not a recommendation.