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Research & education only — not financial advice.TENK is not a registered investment adviser; calls are impersonal, generated from SEC filings and a delayed/third-party price feed, and may be wrong or out of date. The operator and an affiliated trading operation may hold or trade the securities TENK rates — see Disclosures. Do your own research.

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Home›Stocks›RCKY

RCKY

ROCKY BRANDS, INC.

Next earnings Jul 27, 2026 · consensus $0.36 EPS, $112M rev

Last earnings +1.4% on 2026-04-28

Buy
$40.26
▼ -2.96%
$40.26▲ +83.43%
over 1Y
L $21.79H $47.38
Earnings Dividend Split Congress buy Congress sellGrouped by date · hover a pin to expand
Today-3.0%
1W-0.4%
1M+4.7%
3M+4.5%
YTD+41.5%
1Y+83.4%
OverviewFinancialsValuationQualityTimelineFilings
Rating
Buy
Quality
B+
Valuation
Undervalued
Filings
Clean
Buy
Conviction
Horizon
Medium (3–12mo)
12-mo target
$•••
Street · 8 analysts
Buy

Cheap footwear turnaround: earnings nearly doubled, margins expanding, debt shrinking — 13.6x P/E leaves room to re-rate.

Diluted EPS $2.96 · FY2025

The read

Quality fundamentals and an attractive price line up (~179% below fair value) — the rarer case where both the business and the entry look good.

Rocky Brands is a small-cap footwear house (Muck, XTRATUF, Rocky, Durango, Georgia Boot, plus the licensed Michelin line) that has clearly turned the corner after a rough 2023–24. FY2025 revenue rose +6.2% to $482M, but the real story is down the P&L: gross profit grew +10.2% (margin 40.9%), operating income +19.7%, and net income nearly doubled to $22.3M (+95.6%), lifting diluted EPS to $2.96 (+94.7%). That operating leverage — profit growing 2–3x faster than sales — is exactly what you want to see in a recovery, and it maps to the MD&A's emphasis on a higher-margin Retail/DTC mix (owned e-commerce and third-party marketplaces) outpacing Wholesale and Contract Manufacturing. Revenue is still below the 2022 peak of $615M, so this is a mid-cycle rebuild, not a blow-off top.

Valuation is the crux of the buy case. At $40.26 the stock trades at 13.6x FY2025 EPS and just 0.6x sales, with an earnings yield near 7.4% on a $303M cap — undemanding for a business that just grew EPS ~95% and is expanding margins. The balance sheet is workable: liabilities/equity of 0.89x, equity up 8.6% to $252M, retained earnings +11.1%, and long-term debt trimmed -5.1% to $114M. The company also refinanced in 2024 into a $175M ABL revolver plus a $50M term facility (a one-time $2.6M extinguishment cost that year), and it funds a dividend ($4.63M paid) alongside modest buybacks. A re-rating toward ~16x EPS supports a target near $47.

AI-generated analysis, produced by our proprietary engine from SEC filing data.

Investment recommendation produced by TENK/calls (tenkcalls.com), Luxembourg. Completed Jul 3, 2026, 6:16 AM ET. Ratings & methodology: definitions · All recommendations to date: track record · Conflicts: disclosures. Not investment advice.

Financials · annual, by fiscal year

Line itemFY21FY22FY23FY24FY25
Revenue$514M$615M$462M$454M$482M
Gross profit$195M$225M$179M$179M$197M
Operating income$36.0M$44.0M$35.4M$31.1M$37.2M
Net income$20.6M$20.5M$10.4M$11.4M$22.3M
Diluted EPS$2.77$2.78$1.41$1.52$2.96
Net margin4.0%3.3%2.3%2.5%4.6%

Annual figures from SEC 10-K XBRL filings. Open the filing links below for full statement detail.

Key statistics

Valuation

Enterprise value$423M
EV / EBITDA9.0
EV / Sales0.9
EV / FCF43.5
P / FCF31.2
PEG (trailing)0.14
Earnings yield7.3%
FCF yield3.2%

Quality & risk

ROIC (est.)7.8%
Free cash flow$9.72M
Total debt$123M
Net cash-$120M
Altman Z-Score3.03 safe
Piotroski F-Score7/9

Capital returns

Buyback yield0.1%
Dividend yield (est.)1.5%
Shareholder yield1.6%
Shares Δ YoY+1.0%

Computed from SEC XBRL annual figures + the current quote. EV and ROIC use long-term + current debt where filed; estimates, not investment advice.

Disclosure timeline

SEC · 8-Ks + reports
Recent disclosure tone has been improving.
  1. 8-K Shareholder vote2026-06-05

    Annual meeting vote results: directors elected, routine proposals ratified

  2. 8-K Other event2026-05-18

    Other-events disclosure with exhibits, no material financial change signaled

  3. 10-Q Quarterly report2026-05-05

    Q1 2026 10-Q (period 3/31/26); Retail/DTC mix shift continues to drive margin

  4. 8-K Earnings results2026-04-28

    2026 proxy: board slate, exec comp and auditor ratification for annual meeting

  5. DEF 14A Proxy statement2026-04-28

    2026 proxy: board slate, exec comp and auditor ratification for annual meeting

  6. 10-K Annual report2026-03-11

    FY2025 10-K: revenue +6.2% to $482M, net income +95.6%, unqualified audit

  7. 8-K Earnings results2026-02-24

    FY2025 results: net income nearly doubled to $22.3M, EPS $2.96

  8. 10-Q Quarterly report2025-11-06

    Q3 2025 10-Q: DTC-led growth and improving profitability vs prior year

  9. 8-K Earnings results2025-10-28

    Q3 2025 earnings release supporting full-year profit recovery

Recent filings

all on EDGAR ↗
4Period ending 2026-07-012026-07-02open ↗4Period ending 2026-07-012026-07-02open ↗4Period ending 2026-07-012026-07-02open ↗4Period ending 2026-07-012026-07-02open ↗4Period ending 2026-07-012026-07-02open ↗4Period ending 2026-07-012026-07-02open ↗4Period ending 2026-07-012026-07-02open ↗4Period ending 2026-07-012026-07-02open ↗8-KPeriod ending 2026-06-032026-06-05open ↗8-KPeriod ending 2026-05-182026-05-18open ↗10-QPeriod ending 2026-03-312026-05-05open ↗ARSPeriod ending 2025-12-312026-04-28open ↗

Quality score

B+
ValueGrowthProfitHealthMom.
ValueA
GrowthA-
ProfitabilityC+
Financial healthA-
MomentumB-
  • ✓Revenue growing year-over-year
  • ✓Profitable (positive net income)
  • ✗Net margin above 10%
  • ✗Return on equity above 15%
  • ✓Liabilities below 2× equity
  • ✓P/E below 25

Fair value est.

$112.48

Undervalued +179% vs price

cheapfair valueexpensive

Modified Graham: EPS $2.96 × (8.5 + 1.5 × 22.0% growth) × 0.95 quality = 38.0× multiple. An estimate, not a price target.

22.5552-week47.38
Revenue
$482M
+6.2% YoY
Net margin
4.6%
ROE
8.8%
P/E
13.6

SEC fundamentals · FY 2025

'21'22'23'24'25

■ revenue · ■ net income, by fiscal year

Revenue$482M+6.2%
Net income$22.3M+95.6%
Gross profit$197M+10.2%
Operating income$37.2M+19.7%
Diluted EPS$2.96+94.7%
Cash & equivalents$2.90M-22.0%
Total assets$477M+4.4%
Total liabilities$225M+0.1%
Stockholders' equity$252M+8.6%
Gross: 40.9%Op.: 7.7%L/E: 0.89x

Frequently asked

Is ROCKY BRANDS, INC. (RCKY) a buy?
RCKY currently carries a Buy rating with 3/5 conviction, derived from its latest SEC filings. Cheap footwear turnaround: earnings nearly doubled, margins expanding, debt shrinking — 13.6x P/E leaves room to re-rate.
What is RCKY's fair value?
A Modified-Graham model based on RCKY's SEC fundamentals estimates a fair value of about $112.48. It is an estimate from reported earnings, not a price target.
Is RCKY overvalued or undervalued?
Against a Modified-Graham fair-value estimate, RCKY currently appears undervalued relative to its SEC-grounded earnings power.
What is ROCKY BRANDS, INC.'s quality score?
RCKY scores 75.52904255080608/100 (grade B+) on a SEC-grounded quality model spanning value, growth, profitability, financial health and momentum.

Sources: SEC EDGAR (CIK 0000895456, latest 10-Q filed 2026-05-05) · EODHD · Proprietary analysis · as of 7/3/2026, 10:16:00 AM.

Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.

Insider activity

Form 4 · SEC
2026-07-01
Finn Michael L
Director
Award472.00
2026-07-01
Hahn Robyn R.
Director
Award472.00
2026-07-01
Haning G Courtney
Director
Award472.00
2026-07-01
Jordan William L
Director
Award472.00
2026-07-01
LOVELAND CURTIS A
Assistant Secretary
Award472.00
2026-07-01
Moore Robert Burton Jr.
Director
Award472.00
2026-07-01
Smith Dwight Eric
Director
Award472.00
2026-07-01
Winbigler Tracie A.
Director
Award472.00

Dividends

Quarterly
Yield (TTM)
1.6%
Annual / share
$0.64
Last ex-date
2026-06-01
Last amount
$0.17
ex 2026-06-01paid 2026-06-15$0.17
ex 2026-03-02paid 2026-03-16$0.16
ex 2025-12-01paid 2025-12-15$0.16
ex 2025-09-02paid 2025-09-16$0.16
ex 2025-06-02paid 2025-06-16$0.16
ex 2025-03-03paid 2025-03-17$0.16

Source: EODHD. Yield = trailing-12-month dividends ÷ price.

Earnings history

beat/miss · move
2026-04-28Miss -37.3% est▲ +1.43%8-K ↗
2026-02-24Beat +90.0% est▲ +2.20%8-K ↗
2025-10-28Beat +12.2% est▲ +1.91%8-K ↗
2025-07-29Beat +120.1% est▼ -2.21%8-K ↗
2025-04-29—▲ +3.64%8-K ↗
2025-02-25—▲ +1.20%8-K ↗

Dates from 8-K (Item 2.02); beat/miss = reported EPS vs consensus (Finnhub, recent quarters); move = prior close → close on/after.

Congressional trades

all activity →

Disclosed under the STOCK Act

2020-08-13Harley E. RoudaSell$100K–$250KPTR ↗
2020-08-13Harley E. RoudaSell$100K–$250KPTR ↗
2019-04-02Harley E. RoudaSell$250K–$500KPTR ↗
2019-03-28Harley E. RoudaSell$100K–$250KPTR ↗
2019-03-28Harley E. RoudaBuy$50.0K–$100KPTR ↗

Self-reported periodic transaction reports (STOCK Act). Amounts are disclosed ranges; a trade may be a spouse's. Disclosures lag the trade by up to ~45 days. Source: House Clerk + Senate eFD.

Recent news

market news →
Rocky Brands Owed $1.1 Million in West Marine BankruptcyBullish
finance.yahoo.com· 2026-05-20
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Rocky Brands, Inc. - RCKYBullish
globenewswire.com· 2026-05-19
Daily Dividend Report: HNI,VSH,HRL,MSI,RCKYBullish
nasdaq.com· 2026-05-19
Rocky Brands forecasts ~6% 2026 revenue growth as tariffs ease and gross margins move back above 40%Bullish
seekingalpha.com· 2026-04-29
Rocky Brands Q1 Earnings Call HighlightsBullish
finance.yahoo.com· 2026-04-28
Rocky Brands (RCKY) Q4 2025 Earnings TranscriptBullish
nasdaq.com· 2026-04-21

Vs tracked universe

compare →

1195 tracked peers · median

TENK Score76 vs 67
Revenue growth6.2% vs 7.5%
Net margin4.6% vs 10.0%
Return on equity8.8% vs 12.0%
P/E13.6 vs 26.2

News sentiment

EODHD · 2d
Bullish
+0.15
vs typical · 3 articles
↑ improving

Recent news tone vs the market's typical (which skews positive). A soft signal, not a recommendation.