Pulling SEC filings + quote and writing the call…

EDUCATIONAL DEVELOPMENT CORP
Next earnings Jul 9, 2026
Last earnings -0.7% on 2026-05-19
A melting ice cube: revenue down 84% in 4 years, salesforce collapsing, and the only profit came from selling the HQ.
Revenue $22.9M · FY2026
It screens cheap (~555% below fair value), but the weak fundamentals are why — more potential value trap than bargain.
EDUC's headline looks deceptively fine — net income up 144% to $2.33M, a 5.7x P/E, no debt, and a share price ($1.54) at roughly 0.31x book value ($42.8M equity, ~$5.03/share). But the profit is a mirage. The 10-K discloses the Company sold its Tulsa 'Hilti Complex' on Oct 27, 2025 for $32.2M, booking a $12.24M gain on sale. That one-time real-estate gain exceeds full-year net income of $2.33M by a wide margin, which means the underlying operating business lost money in FY2026. You can only sell your headquarters once — this is not repeatable earnings power, so the 5.7x P/E is fictional.
The operating business is in freefall. Revenue has collapsed from $142M (FY2022) to $87.8M, $51.0M, $34.2M, and now $22.9M (FY2026) — down 33% this year and roughly 84% over four years, with two loss years (FY2023, FY2025) along the way. The MD&A explains why: the PaperPie MLM engine is imploding. Active Brand Partners fell from 7,800 to 4,300 (-45%) in a single year, and new recruits dropped from 7,800 to 2,700. Since active reps are the sole distribution channel and are also responsible for recruiting the next cohort, this is a self-reinforcing downward spiral with no floor visible in the data.
Is EDUC a buy? The one-page verdict, explained →
SELL verdict, defined risk: profits into weakness down to the short strike; max loss is the net debit.
Educational template, not a trade recommendation. Strikes and premiums are Black-Scholes model estimates from the last close and 30-day realized volatility — real chains, spreads and IV will differ. Options involve substantial risk.
| Line item | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| Revenue | $142M | $87.8M | $51.0M | $34.2M | $22.9M |
| Gross profit | $97.9M | $56.1M | $33.0M | $21.0M | $13.6M |
| Operating income | — | — | — | — | — |
| Net income | $8.31M | -$2.50M | $546K | -$5.26M | $2.33M |
| Diluted EPS | $0.98 | -$0.31 | $0.07 | -$0.63 | $0.27 |
| Net margin | 5.8% | -2.9% | 1.1% | -15.4% | 10.1% |
Annual figures from SEC 10-K XBRL filings. Open the filing links below for full statement detail.
Computed from SEC XBRL annual figures + the current quote. EV and ROIC use long-term + current debt where filed; estimates, not investment advice.
Reg FD investor update/exhibit; no new financial results disclosed
Annual proxy items filed alongside FY26 report; routine governance
Sold HQ for $32.2M, wiped out all debt; FY26 profit $2.3M but revenue -33%
Sold HQ for $32.2M, wiped out all debt; FY26 profit $2.3M but revenue -33%
Other-events disclosure (Item 8.01) plus Reg FD update
Entered a new material definitive agreement (Item 1.01)
Q3 FY26: $12.2M HQ-sale gain drives profit; debt eliminated
Q3 FY26 release: booked ~$12.2M gain on Tulsa HQ sale, paid down debt
Reg FD disclosure/exhibit; no earnings data
Sources: SEC EDGAR (CIK 0000031667, latest 10-K filed 2026-05-19) · EODHD · Proprietary analysis · as of 7/4/2026, 5:26:21 AM.
AI-generated analysis, produced by our proprietary engine from SEC filing data.
Investment recommendation produced by TENK/calls (tenkcalls.com), Luxembourg. Completed Jul 4, 2026, 1:26 AM ET. Ratings & methodology: definitions · All recommendations to date: track record · Conflicts: disclosures. Not investment advice.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.
| 2025-11-14 | White Craig M CHIEF EXECUTIVE OFFICER | Buy | 33.0K | |
| 2025-11-14 | White Craig M CHIEF EXECUTIVE OFFICER | Disposed (D) | 11.4K @ $1.35 | $15.4K |
| 2025-11-14 | O Keefe Daniel E CHIEF FINANCIAL OFFICER | Buy | 9.41K | |
| 2025-11-14 | O Keefe Daniel E CHIEF FINANCIAL OFFICER | Disposed (D) | 11.4K @ $1.35 | $15.4K |
| 2025-11-14 | Cobb Heather N. CHIEF SALES & MKTG OFFICER | Buy | 18.2K | |
| 2025-11-14 | Cobb Heather N. CHIEF SALES & MKTG OFFICER | Disposed (D) | 11.4K @ $1.35 | $15.4K |
| 2025-10-15 | Emerson Amy Director | Buy | 4.00K @ $1.26 | $5.04K |
| 2025-10-15 | Hooser Steven G Director | Buy | 4.00K @ $1.26 | $5.04K |
| 2025-10-15 | Stoots Bradely Von Director | Buy | 4.00K @ $1.26 | $5.04K |
| 2025-10-15 | NEAL KARA GAE Director | Buy | 4.00K @ $1.26 | $5.04K |
| 2024-10-22 | Emerson Amy Director | Buy | 2.00K @ $2.04 | $4.08K |
Dates from 8-K (Item 2.02); beat/miss = reported EPS vs consensus (Finnhub, recent quarters); move = prior close → close on/after.
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