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Research & education only — not financial advice.TENK is not a registered investment adviser; calls are impersonal, generated from SEC filings and a delayed/third-party price feed, and may be wrong or out of date. The operator and an affiliated trading operation may hold or trade the securities TENK rates — see Disclosures. Do your own research.

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TTENK/calls
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TTENK/calls
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Home›HOG›Financials
Annual statements · SEC XBRL · FY2016 – FY2025

HARLEY-DAVIDSON, INC. (HOG) financials

Income statement

HARLEY-DAVIDSON, INC. (HOG) income statement, annual, from SEC filings
Fiscal yearFY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue$6.00B$5.65B$5.72B$5.36B$3.26B$4.54B$4.93B$4.88B$4.15B$3.60B
Revenue growth—-5.8%1.2%-6.2%-39.1%39.1%8.7%-1.0%-15.0%-13.1%
Operating income$1.05B$882M$714M$556M$9.68M$823M$909M$779M$417M$387M
Operating margin17.4%15.6%12.5%10.4%0.3%18.1%18.4%16.0%10.0%10.7%
Net income$692M$522M$531M$424M$1.30M$650M$741M$707M$455M$339M
Net margin11.5%9.2%9.3%7.9%0.0%14.3%15.0%14.5%11.0%9.4%
EPS (diluted)$3.83$3.02$3.19$2.68$0.01$4.19$4.96$4.87$3.44$2.78

Cash flow

HARLEY-DAVIDSON, INC. (HOG) cash flow, annual, from SEC filings
Fiscal yearFY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow$1.17B$1.01B$1.21B$868M$1.18B$976M$548M$755M$1.06B$569M
Capital expenditures$256M$206M$214M$181M$131M$120M$152M$207M$197M$154M
Free cash flow$918M$799M$992M$687M$1.05B$856M$397M$547M$867M$415M
Share buybacks$465M$465M$391M$297M$8.01M$11.6M$339M$364M$460M$353M
Dividends paid$252M$252M$246M$237M$68.1M$92.4M$93.2M$96.3M$91.2M$86.4M

Balance sheet

HARLEY-DAVIDSON, INC. (HOG) balance sheet, annual, from SEC filings
Fiscal yearFY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash & equivalents$760M$688M$1.20B$834M$3.26B$1.87B$1.43B$1.53B$1.59B$3.09B
Total assets$9.89B$9.97B$10.7B$10.5B$12.0B$11.1B$11.5B$12.1B$11.9B$8.04B
Long-term debt$4.67B$4.59B$4.89B$5.12B$5.93B$4.60B$4.46B$4.99B$4.47B$1.65B
Shareholders' equity$1.92B$1.84B$1.77B$1.80B$1.72B$2.55B$2.90B$3.25B$3.17B$3.14B
Retained earnings$1.34B$1.61B$2.01B$2.19B$1.28B$1.84B$2.49B$3.10B$3.47B$3.72B
Shares (wtd avg diluted)181M173M167M158M154M155M149M145M132M121M

Every figure is extracted from HARLEY-DAVIDSON, INC.’s annual reports as filed with the SEC (XBRL company facts) — no third-party estimates. Fiscal years are labeled by period end; filers occasionally re-tag concepts, so a sparse cell means the company didn’t report that concept for that year. Free cash flow = operating cash flow − capital expenditures.

Common questions

What is HARLEY-DAVIDSON, INC.'s annual revenue?
HARLEY-DAVIDSON, INC. (HOG) reported $3.60B of revenue for fiscal year 2025 — down 13.1% from $4.15B in FY2024, per its annual report filed with the SEC.
Is HARLEY-DAVIDSON, INC. profitable?
Yes — HOG earned $339M of net income in FY2025, a 9.4% net margin, per SEC filings.
What is HARLEY-DAVIDSON, INC.'s free cash flow?
$415M in FY2025 (operating cash flow $569M minus $154M of capital expenditures), from the SEC cash-flow statement.
Does HOG pay a dividend?
Yes — HARLEY-DAVIDSON, INC. paid $86.4M in cash dividends during FY2025, per its SEC cash-flow statement.
Full HOG analysis — verdict, score & filings →Is HOG a buy? →

Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.