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Research & education only — not financial advice.TENK is not a registered investment adviser; calls are impersonal, generated from SEC filings and a delayed/third-party price feed, and may be wrong or out of date. The operator and an affiliated trading operation may hold or trade the securities TENK rates — see Disclosures. Do your own research.

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TTENK/calls
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TTENK/calls
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Home›MAX›Financials
Annual statements · SEC XBRL · FY2018 – FY2025

MediaAlpha, Inc. (MAX) financials

Income statement

MediaAlpha, Inc. (MAX) income statement, annual, from SEC filings
Fiscal yearFY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue$297M$408M$585M$645M$459M$388M$865M$1.11B
Revenue growth—37.4%43.3%10.3%-28.9%-15.4%122.8%28.8%
Operating income$19.3M$24.8M$19.5M$2.15M-$35.4M-$39.9M$42.7M$22.1M
Operating margin6.5%6.1%3.3%0.3%-7.7%-10.3%4.9%2.0%
Net income$18.1M$17.8M-$4.37M-$5.28M-$57.7M-$40.4M$16.6M$25.6M
Net margin6.1%4.4%-0.7%-0.8%-12.6%-10.4%1.9%2.3%
EPS (diluted)——-$0.14-$0.19-$1.37-$0.89$0.31$0.39

Cash flow

MediaAlpha, Inc. (MAX) cash flow, annual, from SEC filings
Fiscal yearFY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Operating cash flow$22.6M$22.1M$51.4M$28.6M$28.3M$20.2M$45.9M$65.6M
Capital expenditures$630K$146K$296K$650K$98.0K$73.0K$254K$340K
Free cash flow$22.0M$22.0M$51.1M$28.0M$28.2M$20.2M$45.6M$65.3M

Balance sheet

MediaAlpha, Inc. (MAX) balance sheet, annual, from SEC filings
Fiscal yearFY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Cash & equivalents$5.66M$10.0M$23.6M$50.6M$14.5M$17.3M$43.3M$46.9M
Total assets—$105M$210M$290M$170M$154M$262M$384M
Total liabilities—$145M$315M$351M$256M$248M$309M$413M
Long-term debt—$96.7M$183M$178M$174M$162M$154M$132M
Shareholders' equity$40.5M-$114M-$33.8M-$4.34M-$16.0M-$10.3M$2.38M$4.16M
Retained earnings—-$193M-$419M-$424M-$482M-$523M-$506M-$480M
Shares (wtd avg diluted)——32.1M61.3M41.9M45.6M53.0M66.8M

Every figure is extracted from MediaAlpha, Inc.’s annual reports as filed with the SEC (XBRL company facts) — no third-party estimates. Fiscal years are labeled by period end; filers occasionally re-tag concepts, so a sparse cell means the company didn’t report that concept for that year. Free cash flow = operating cash flow − capital expenditures.

Common questions

What is MediaAlpha, Inc.'s annual revenue?
MediaAlpha, Inc. (MAX) reported $1.11B of revenue for fiscal year 2025 — up 28.8% from $865M in FY2024, per its annual report filed with the SEC.
Is MediaAlpha, Inc. profitable?
Yes — MAX earned $25.6M of net income in FY2025, a 2.3% net margin, per SEC filings.
What is MediaAlpha, Inc.'s free cash flow?
$65.3M in FY2025 (operating cash flow $65.6M minus $340K of capital expenditures), from the SEC cash-flow statement.
Does MAX pay a dividend?
MediaAlpha, Inc. reported no cash dividends paid in FY2025, per its SEC cash-flow statement.
Full MAX analysis — verdict, score & filings →Is MAX a buy? →

Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.