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Research & education only — not financial advice.TENK is not a registered investment adviser; calls are impersonal, generated from SEC filings and a delayed/third-party price feed, and may be wrong or out of date. The operator and an affiliated trading operation may hold or trade the securities TENK rates — see Disclosures. Do your own research.

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Home›Stocks›TRUG
TRUG logo

TRUG

TruGolf Holdings, Inc.

Next earnings ≈ Aug 19, 2026 · est. from filing cadence

Avoid
$1.33
▼ -3.62%
$1.33▼ -97.88%
over 1Y
L $1.25H $67.60
Earnings Dividend Split Congress buy Congress sellGrouped by date · hover a pin to expand
Today-3.6%
1W+6.4%
1M-17.9%
3M-66.2%
YTD-80.8%
1Y-97.9%
OverviewFinancialsValuationQualityTimelineFilings
Rating
Avoid
Quality
F
Valuation
Fair value
Filings
Flagged
Avoid
Conviction
Horizon
Long (>12mo)
Street · 7 analysts
Buy

Cash-burning micro-cap golf-simulator maker: shrinking revenue, collapsing subscriptions, dilution and delisting risk make it uninvestable.

Revenue $18.9M · FY2025

TruGolf is a $1.9M-market-cap shell of a business whose fundamentals are moving the wrong way on every axis. FY2025 revenue fell 11.3% to $18.9M, and the decline hides a more damaging mix shift: hardware/perpetual-license sales rose 7.1% to $14.7M while high-margin, recurring content-software subscriptions — the durable, valuable part of the model — cratered 49% to $3.7M. That is the opposite of the 'increasing recurring software subscription revenue' the company names as its growth strategy. Gross profit fell 31.4% and operating income swung to a -$6.1M loss (-32.3% margin), while the headline net loss of -$15.2M was driven by a $6.1M loss on extinguishment of debt and $3.3M of interest expense. Retained deficit sits at -$41.1M against just $4.3M of equity, and liabilities are 3.69x equity.

The capital structure is the story, and it is a warning. Management effected a 1-for-50 reverse split in June 2025 and another 1-for-10 in March 2026 — a cumulative 1-for-500 — leaving 1.39M shares (down 95.3%). Reverse splits of that magnitude are a hallmark of a company fighting to stay listed, and the filing confirms it: TruGolf only regained Nasdaq compliance in August 2025 and is under a one-year Mandatory Panel Monitor through August 2026, during which any lapse triggers 'an expedited delisting determination.' The MD&A and Risk Factors are explicit that the business 'was not profitable,' that it will 'need to raise additional capital,' and that any equity financing 'will likely be dilutive to stockholders' with possible senior preferences.

Is TRUG a buy? The one-page verdict, explained →

The options angle

model · matches our verdict
Bear put spread (caution)~90d expiry
  • Long put 1.5 @ ~0.37 est
  • Short put 1 @ ~0.10 est
debit $27max +$23max −$27BE 1.23

AVOID means we wouldn't engage at all — if expressing the short side anyway, only with capped risk.

Open in the calculator →

Educational template, not a trade recommendation. Strikes and premiums are Black-Scholes model estimates from the last close and 30-day realized volatility — real chains, spreads and IV will differ. Options involve substantial risk.

Financials · annual, by fiscal year

Line itemFY22FY23FY24FY25
Revenue—$20.6M$21.3M$18.9M
Gross profit—$12.8M$13.9M$9.52M
Operating income—-$8.66M-$2.10M-$6.10M
Net income-$414K-$10.3M-$8.80M-$15.2M
Diluted EPS—-$857.35-$377.98-$51.39
Net margin—-50.0%-41.3%-80.7%

10-year statements — income, cash flow, balance sheet & CSV export →

Annual figures from SEC 10-K XBRL filings. Open the filing links below for full statement detail.

Key statistics

Valuation

Enterprise value-$6.16M
EV / EBITDA—
EV / Sales-0.3
EV / FCF—
P / FCF—
PEG (trailing)—
Earnings yield-1028.1%
FCF yield-128.5%

Quality & risk

ROIC (est.)-67.7%
Free cash flow-$1.90M
Total debt$2.82M
Net cash$7.65M
Altman Z-Score-2.79 distress
Piotroski F-Score4/9

Capital returns

Buyback yield—
Dividend yield (est.)—
Shareholder yield—
Shares Δ YoY-95.3%

Computed from SEC XBRL annual figures + the current quote. EV and ROIC use long-term + current debt where filed; estimates, not investment advice.

Disclosure timeline

SEC · 8-Ks + reports
Recent disclosure tone has skewed negative — read the flagged items.
  1. 10-Q Quarterly report2026-05-20

    Q1 2026: continued losses amid golf-sim demand pressure

  2. NT 10-Q Late filing notice2026-05-15

    Notified SEC it could not file the 10-Q on time

  3. 8-K Officer / director change2026-05-06

    Officer/director change plus exhibits; leadership transition continues

  4. 10-K/A Restated periodic report2026-04-30

    Second amendment to the FY2025 10-K

  5. 10-K/A Restated periodic report2026-04-17

    Amended FY2025 10-K (added Part III / corrections)

  6. 10-K Annual report2026-04-15

    FY2025: revenue -11.3%, net loss widened to $15.2M, going-concern & dilution risk

  7. NT 10-K Late filing notice2026-03-31

    Notified SEC of late FY2025 annual-report filing

  8. 8-K Officer / director change2026-03-20

    Officer or director departure/appointment reported

  9. 8-K Material event2026-03-13

    Charter amended for 1-for-10 reverse split; alters shareholder rights

Recent filings

all on EDGAR ↗
3Period ending 2026-05-202026-05-22open ↗10-QPeriod ending 2026-03-312026-05-20open ↗NT 10-QPeriod ending 2026-03-312026-05-15open ↗8-KPeriod ending 2026-05-012026-05-06open ↗10-K/APeriod ending 2025-12-312026-04-30open ↗10-K/APeriod ending 2025-12-312026-04-17open ↗10-KPeriod ending 2025-12-312026-04-15open ↗NT 10-KPeriod ending 2025-12-312026-03-31open ↗8-KPeriod ending 2026-03-162026-03-20open ↗8-KPeriod ending 2026-03-102026-03-13open ↗8-KPeriod ending 2026-02-172026-02-18open ↗8-KPeriod ending 2026-02-102026-02-10open ↗

Quality score

F
ValueGrowthProfitHealthMom.
ValueA+
GrowthF
ProfitabilityF
Financial healthC-
MomentumF
  • ✗Revenue growing year-over-year
  • ✗Profitable (positive net income)
  • ✗Net margin above 10%
  • ✗Return on equity above 15%
  • ✗Liabilities below 2× equity
1.2552-week79.90
Revenue
$18.9M
-11.3% YoY
Net margin
-80.7%
ROE
-354.1%
P/E
—

SEC fundamentals · FY 2025

'22'23'24'25

■ revenue · ■ net income, by fiscal year

Revenue$18.9M-11.3%
Net income-$15.2M-73.1%
Gross profit$9.52M-31.4%
Operating income-$6.10M-190.2%
Diluted EPS-$51.39+86.4%
Cash & equivalents$10.5M+19.2%
Total assets$20.2M+17.7%
Total liabilities$15.9M-27.1%
Stockholders' equity$4.30M+192.7%
Gross: 50.4%Op.: -32.3%L/E: 3.69x

Frequently asked

Is TruGolf Holdings, Inc. (TRUG) a buy?
TRUG currently carries a Avoid rating with 5/5 conviction, derived from its latest SEC filings. Cash-burning micro-cap golf-simulator maker: shrinking revenue, collapsing subscriptions, dilution and delisting risk make it uninvestable.
What is TruGolf Holdings, Inc.'s quality score?
TRUG scores 39.68386863465915/100 (grade F) on a SEC-grounded quality model spanning value, growth, profitability, financial health and momentum.

Sources: SEC EDGAR (CIK 0001857086, latest 10-Q filed 2026-05-20) · EODHD · Proprietary analysis · as of 7/4/2026, 10:38:18 AM.

›About this recommendation — produced by TENK/calls (tenkcalls.com), Luxembourg · not investment advice

AI-generated analysis, produced by our proprietary engine from SEC filing data.

Investment recommendation produced by TENK/calls (tenkcalls.com), Luxembourg. Completed Jul 4, 2026, 6:38 AM ET. Ratings & methodology: definitions · All recommendations to date: track record · Conflicts: disclosures. Not investment advice.

Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.

Insider activity

Form 4 · SEC
2025-07-14
POLANEN HUMPHREY P
Director
Sell2.50K @ $5.03$12.6K
2025-04-21
Jones Christopher Jon
Chief Executive Officer
Award1.81M
2025-04-21
Jones Christopher Jon
Chief Executive Officer
Award4.18M
2025-04-21
Johnson Steve Rolfe
Chief Hardware Officer
Award870K
2025-04-21
Johnson Steve Rolfe
Chief Hardware Officer
Award2.01M
2023-10-31
Bright Vision Sponsor LLC
10% owner
Disposed (J)150K
2022-04-27
Bright Vision Sponsor LLC
10% owner
Disposed (J)149K @ $10.00$1.49M
2021-10-29
Bright Vision Sponsor LLC
10% owner
Acquired (J)407K @ $10.00$4.07M

Earnings history

beat/miss · move
2025-02-19—▼ -3.81%8-K ↗

Dates from 8-K (Item 2.02); beat/miss = reported EPS vs consensus (Finnhub, recent quarters); move = prior close → close on/after.

Vs tracked universe

compare →

1195 tracked peers · median

TENK Score40 vs 67
Revenue growth-11.3% vs 7.5%
Net margin-80.7% vs 10.0%
Return on equity-354.1% vs 12.0%
P/E— vs 26.2