Pulling SEC filings + quote and writing the call…

TruGolf Holdings, Inc.
Next earnings ≈ Aug 19, 2026 · est. from filing cadence
Cash-burning micro-cap golf-simulator maker: shrinking revenue, collapsing subscriptions, dilution and delisting risk make it uninvestable.
Revenue $18.9M · FY2025
TruGolf is a $1.9M-market-cap shell of a business whose fundamentals are moving the wrong way on every axis. FY2025 revenue fell 11.3% to $18.9M, and the decline hides a more damaging mix shift: hardware/perpetual-license sales rose 7.1% to $14.7M while high-margin, recurring content-software subscriptions — the durable, valuable part of the model — cratered 49% to $3.7M. That is the opposite of the 'increasing recurring software subscription revenue' the company names as its growth strategy. Gross profit fell 31.4% and operating income swung to a -$6.1M loss (-32.3% margin), while the headline net loss of -$15.2M was driven by a $6.1M loss on extinguishment of debt and $3.3M of interest expense. Retained deficit sits at -$41.1M against just $4.3M of equity, and liabilities are 3.69x equity.
The capital structure is the story, and it is a warning. Management effected a 1-for-50 reverse split in June 2025 and another 1-for-10 in March 2026 — a cumulative 1-for-500 — leaving 1.39M shares (down 95.3%). Reverse splits of that magnitude are a hallmark of a company fighting to stay listed, and the filing confirms it: TruGolf only regained Nasdaq compliance in August 2025 and is under a one-year Mandatory Panel Monitor through August 2026, during which any lapse triggers 'an expedited delisting determination.' The MD&A and Risk Factors are explicit that the business 'was not profitable,' that it will 'need to raise additional capital,' and that any equity financing 'will likely be dilutive to stockholders' with possible senior preferences.
Is TRUG a buy? The one-page verdict, explained →
AVOID means we wouldn't engage at all — if expressing the short side anyway, only with capped risk.
Educational template, not a trade recommendation. Strikes and premiums are Black-Scholes model estimates from the last close and 30-day realized volatility — real chains, spreads and IV will differ. Options involve substantial risk.
| Line item | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|
| Revenue | — | $20.6M | $21.3M | $18.9M |
| Gross profit | — | $12.8M | $13.9M | $9.52M |
| Operating income | — | -$8.66M | -$2.10M | -$6.10M |
| Net income | -$414K | -$10.3M | -$8.80M | -$15.2M |
| Diluted EPS | — | -$857.35 | -$377.98 | -$51.39 |
| Net margin | — | -50.0% | -41.3% | -80.7% |
10-year statements — income, cash flow, balance sheet & CSV export →
Annual figures from SEC 10-K XBRL filings. Open the filing links below for full statement detail.
Computed from SEC XBRL annual figures + the current quote. EV and ROIC use long-term + current debt where filed; estimates, not investment advice.
Q1 2026: continued losses amid golf-sim demand pressure
Notified SEC it could not file the 10-Q on time
Officer/director change plus exhibits; leadership transition continues
Second amendment to the FY2025 10-K
Amended FY2025 10-K (added Part III / corrections)
FY2025: revenue -11.3%, net loss widened to $15.2M, going-concern & dilution risk
Notified SEC of late FY2025 annual-report filing
Officer or director departure/appointment reported
Charter amended for 1-for-10 reverse split; alters shareholder rights
Sources: SEC EDGAR (CIK 0001857086, latest 10-Q filed 2026-05-20) · EODHD · Proprietary analysis · as of 7/4/2026, 10:38:18 AM.
AI-generated analysis, produced by our proprietary engine from SEC filing data.
Investment recommendation produced by TENK/calls (tenkcalls.com), Luxembourg. Completed Jul 4, 2026, 6:38 AM ET. Ratings & methodology: definitions · All recommendations to date: track record · Conflicts: disclosures. Not investment advice.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.
| 2025-07-14 | POLANEN HUMPHREY P Director | Sell | 2.50K @ $5.03 | $12.6K |
| 2025-04-21 | Jones Christopher Jon Chief Executive Officer | Award | 1.81M | |
| 2025-04-21 | Jones Christopher Jon Chief Executive Officer | Award | 4.18M | |
| 2025-04-21 | Johnson Steve Rolfe Chief Hardware Officer | Award | 870K | |
| 2025-04-21 | Johnson Steve Rolfe Chief Hardware Officer | Award | 2.01M | |
| 2023-10-31 | Bright Vision Sponsor LLC 10% owner | Disposed (J) | 150K | |
| 2022-04-27 | Bright Vision Sponsor LLC 10% owner | Disposed (J) | 149K @ $10.00 | $1.49M |
| 2021-10-29 | Bright Vision Sponsor LLC 10% owner | Acquired (J) | 407K @ $10.00 | $4.07M |
Dates from 8-K (Item 2.02); beat/miss = reported EPS vs consensus (Finnhub, recent quarters); move = prior close → close on/after.
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