On the filings, Prudential (PRU) is the stronger stock right now — higher on our blended fundamentals-plus-verdict read, and we currently rate it HOLD.
Cheap, ~5%-yielding life insurer recovering off 2022 losses — but lumpy, rate-sensitive earnings keep it a hold, not a chase.
Lincoln looks cheap at 6.4x and its multiple, but wildly volatile GAAP earnings, 37x leverage and dilution make it a high-uncertainty value name.
| Metric | PRU | LNC |
|---|---|---|
| Fundamentals score | 66 | 56 |
| Revenue growth (YoY) | -13.7% | -1.2% |
| Net income growth (YoY) | +31.1% | -64.1% |
| Net margin | 5.9% | 6.5% |
| Return on equity | 11.0% | 10.8% |
| ROIC (est.) | — | — |
| Liabilities / Equity | 22.76 | 37.25 |
| Piotroski F-score | 6 / 9 | 2 / 9 |
Bold green = the stronger figure. All rows derive from SEC XBRL filings — no market-price data on this page.
AI-generated analysis, produced by our proprietary engine from SEC filing data.
Investment recommendation produced by TENK/calls (tenkcalls.com), Luxembourg. Completed Jun 19, 2026, 8:17 PM ET. Ratings & methodology: definitions · All recommendations to date: track record · Conflicts: disclosures. Not investment advice.
AI-generated analysis, produced by our proprietary engine from SEC filing data.
Investment recommendation produced by TENK/calls (tenkcalls.com), Luxembourg. Completed Jun 21, 2026, 4:55 PM ET. Ratings & methodology: definitions · All recommendations to date: track record · Conflicts: disclosures. Not investment advice.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.