As of the latest Form 4 filed Jul 9, 2026.
What Appfolio Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 108 most recent filings for APPF.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-09 | 2026-07-07 | DUCA MAURICE J 10% owner | SSale | −5.60K | $180.41 | $1.01M | Yes (planned) | Form 4 ↗ |
| 2026-07-09 | 2026-07-07 | DUCA MAURICE J, 10% owner | SSale | −1.60K | $180.00 | $288K | Yes (planned) | Form 4 ↗ |
| 2026-07-09 | 2026-07-07 | DUCA MAURICE J, 10% owner | SSale | −3.50K | $180.38 | $631K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Casey Saori Director | AAward | +1.11K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Nottebohm Olivia Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Webb Winifred Markus Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Bundy Scanlan Agnes Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | APPFOLIO INC Director | AAward | +1.57K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | APPFOLIO INC, Director | AAward | +649.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | APPFOLIO INC Director | AAward | +1.57K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | APPFOLIO INC, Director | AAward | +649.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Pickering Evan General Counsel | SSale | −200.00 | $156.87 | $31.4K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Pickering Evan, General Counsel | SSale | −101.00 | $155.94 | $15.7K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Pickering Evan, General Counsel | SSale | −199.00 | $154.76 | $30.8K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Pickering Evan, General Counsel | SSale | −160.00 | $153.38 | $24.5K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Rigler Don Principal Accounting Officer | SSale | −150.00 | $159.56 | $23.9K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Eaton Timothy Mathias Chief Financial Officer | SSale | −300.00 | $161.83 | $48.5K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Eaton Timothy Mathias, Chief Financial Officer | SSale | −1.69K | $161.16 | $272K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Eaton Timothy Mathias, Chief Financial Officer | SSale | −200.00 | $157.41 | $31.5K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Eaton Timothy Mathias, Chief Financial Officer | SSale | −200.00 | $156.35 | $31.3K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Eaton Timothy Mathias, Chief Financial Officer | SSale | −200.00 | $154.66 | $30.9K | Yes (planned) | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Trigg William Shane Chief Executive Officer | SSale | −662.00 | $153.85 | $102K | Yes (planned) | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Trigg William Shane, Chief Executive Officer | SSale | −1.49K | $152.70 | $227K | Yes (planned) | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Trigg William Shane, Chief Executive Officer | SSale | −1.44K | $151.68 | $218K | Yes (planned) | Form 4 ↗ |
| 2026-05-12 | 2026-05-12 | Barat Elizabeth Erin Chief People Officer | SSale | −1.98K | $158.12 | $313K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Pickering Evan General Counsel | FTax | −64.00 | $166.59 | $10.7K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Pickering Evan, General Counsel | FTax | −39.00 | $166.59 | $6.50K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Pickering Evan, General Counsel | FTax | −27.00 | $166.59 | $4.50K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Pickering Evan, General Counsel | FTax | −55.00 | $166.59 | $9.16K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Pickering Evan, General Counsel | FTax | −80.00 | $166.59 | $13.3K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Rigler Don Principal Accounting Officer | FTax | −247.00 | $166.59 | $41.1K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Rigler Don, Principal Accounting Officer | FTax | −45.00 | $166.59 | $7.50K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin Chief People Officer | FTax | −85.00 | $166.59 | $14.2K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −88.00 | $166.59 | $14.7K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −110.00 | $166.59 | $18.3K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −146.00 | $166.59 | $24.3K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −102.00 | $166.59 | $17.0K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −142.00 | $166.59 | $23.7K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −270.00 | $166.59 | $45.0K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −301.00 | $166.59 | $50.1K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias Chief Financial Officer | FTax | −75.00 | $166.59 | $12.5K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −35.00 | $166.59 | $5.83K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −41.00 | $166.59 | $6.83K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −27.00 | $166.59 | $4.50K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −125.00 | $166.59 | $20.8K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −160.00 | $166.59 | $26.7K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −171.00 | $166.59 | $28.5K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −315.00 | $166.59 | $52.5K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Trigg William Shane Chief Executive Officer | FTax | −796.00 | $166.59 | $133K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Trigg William Shane, Chief Executive Officer | FTax | −378.00 | $166.59 | $63.0K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Trigg William Shane, Chief Executive Officer | FTax | −220.00 | $166.59 | $36.6K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Trigg William Shane, Chief Executive Officer | FTax | −203.00 | $166.59 | $33.8K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Trigg William Shane, Chief Executive Officer | FTax | −985.00 | $166.59 | $164K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Trigg William Shane, Chief Executive Officer | FTax | −538.00 | $166.59 | $89.6K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-10 | Trigg William Shane, Chief Executive Officer | FTax | −599.00 | $166.59 | $99.8K | No | Form 4 ↗ |
| 2026-04-13 | 2026-04-09 | Trigg William Shane Chief Executive Officer | AAward | +30.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-11 | 2026-03-10 | KERR JANET Director | GGift | −798.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-24 | 2026-02-20 | Rigler Don Principal Accounting Officer | AAward | +1.98K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane Chief Executive Officer | SSale | −120.00 | $178.30 | $21.4K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −120.00 | $176.29 | $21.2K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −1.00 | $175.10 | $175.10 | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −399.00 | $174.59 | $69.7K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −120.00 | $173.22 | $20.8K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −240.00 | $172.25 | $41.3K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −160.00 | $170.86 | $27.3K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −1.38K | $170.12 | $235K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −2.10K | $168.98 | $355K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −2.00K | $168.21 | $336K | Yes (planned) | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Trigg William Shane, Chief Executive Officer | SSale | −320.00 | $167.04 | $53.5K | Yes (planned) | Form 4 ↗ |
| 2026-02-17 | 2026-02-12 | Casey Saori Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Pickering Evan General Counsel | FTax | −59.00 | $188.30 | $11.1K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Pickering Evan, General Counsel | FTax | −64.00 | $188.30 | $12.1K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Pickering Evan, General Counsel | FTax | −39.00 | $188.30 | $7.34K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Pickering Evan, General Counsel | FTax | −27.00 | $188.30 | $5.08K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Pickering Evan, General Counsel | FTax | −358.00 | $188.30 | $67.4K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Pickering Evan, General Counsel | AAward | +2.65K | $188.30 | $499K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin Chief People Officer | FTax | −32.00 | $188.30 | $6.03K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −61.00 | $188.30 | $11.5K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −62.00 | $188.30 | $11.7K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −78.00 | $188.30 | $14.7K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −103.00 | $188.30 | $19.4K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −72.00 | $188.30 | $13.6K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −130.00 | $188.30 | $24.5K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −191.00 | $188.30 | $36.0K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | FTax | −883.00 | $188.30 | $166K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Barat Elizabeth Erin, Chief People Officer | AAward | +7.06K | $188.30 | $1.33M | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias Chief Financial Officer | FTax | −49.00 | $188.30 | $9.23K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −53.00 | $188.30 | $9.98K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −25.00 | $188.30 | $4.71K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −29.00 | $188.30 | $5.46K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −20.00 | $188.30 | $3.77K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −88.00 | $188.30 | $16.6K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −113.00 | $188.30 | $21.3K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | FTax | −926.00 | $188.30 | $174K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Eaton Timothy Mathias, Chief Financial Officer | AAward | +7.42K | $188.30 | $1.40M | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane Chief Executive Officer | FTax | −238.00 | $188.30 | $44.8K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | FTax | −796.00 | $188.30 | $150K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | FTax | −378.00 | $188.30 | $71.2K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | FTax | −219.00 | $188.30 | $41.2K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | FTax | −202.00 | $188.30 | $38.0K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | FTax | −1.71K | $188.30 | $323K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | FTax | −499.00 | $188.30 | $94.0K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | FTax | −1.72K | $188.30 | $324K | No | Form 4 ↗ |
| 2026-02-12 | 2026-02-10 | Trigg William Shane, Chief Executive Officer | AAward | +14.1K | $188.30 | $2.66M | No | Form 4 ↗ |
| 2026-02-03 | 2026-02-02 | DUCA MAURICE J 10% owner | CConvert | +7.02K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-29 | 2026-01-27 | Pickering Evan General Counsel | AAward | +2.41K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-29 | 2026-01-27 | Barat Elizabeth Erin Chief People Officer | AAward | +4.46K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-29 | 2026-01-27 | Eaton Timothy Mathias Chief Financial Officer | AAward | +5.35K | $0.00 | $0.00 | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also APPF’s full analysis or the market-wide insider trading feed. The tabs above jump to APPF’s other SEC data.
Source: SEC Form 4 filings for APPF, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.