As of the latest Form 4 filed Jul 9, 2026.
What Celsius Holdings Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 16 most recent filings for CELH.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-09 | 2026-07-09 | Milmoe William H. Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-09 | DeSantis Deborah Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-09 | DeSantis Dean Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-08 | Milmoe William H. Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-08 | DeSantis Deborah Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-08 | DeSantis Dean Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-07 | Milmoe William H. Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-07 | DeSantis Deborah Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-07 | DeSantis Dean Insider | JOther | −150K | $46.25 | $6.94M | No | Form 4 ↗ |
| 2026-06-01 | 2026-05-30 | Hanson Eric President & COO | FTax | −6.15K | $33.27 | $204K | No | Form 4 ↗ |
| 2026-05-26 | 2026-05-22 | Kravitz Hal Director | PPurchase | +8.40K | $29.73 | $250K | No | Form 4 ↗ |
| 2026-05-26 | 2026-05-22 | Fieldly John Chief Executive Officer | PPurchase | +8.47K | $29.36 | $249K | No | Form 4 ↗ |
| 2026-05-26 | 2026-05-21 | Hanson Eric President & COO | PPurchase | +7.50K | $29.04 | $218K | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-17 | Fieldly John Chief Executive Officer | FTax | −1.06K | $30.16 | $31.9K | No | Form 4 ↗ |
| 2026-05-06 | 2026-05-05 | Storey Paul H. Chief Supply Chain Officer | FTax | −2.02K | $33.52 | $67.9K | No | Form 4 ↗ |
| 2026-04-20 | 2026-04-18 | Langhans Jarrod Chief Financial Officer | FTax | −4.39K | $35.25 | $155K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also CELH’s full analysis or the market-wide insider trading feed. The tabs above jump to CELH’s other SEC data.
Source: SEC Form 4 filings for CELH, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.