As of the latest Form 4 filed Jul 7, 2026.
What C&F Financial Corporation insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 35 most recent filings for CFFI.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-07 | 2026-07-03 | Kelley Elizabeth R Director | WW | +217.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | CHERRY THOMAS F PRESIDENT & CEO | SSale | −141.00 | $77.50 | $10.9K | No | Form 4 ↗ |
| 2026-06-15 | 2026-06-11 | CHERRY THOMAS F, PRESIDENT & CEO | SSale | −30.00 | $78.50 | $2.35K | No | Form 4 ↗ |
| 2026-06-10 | 2026-06-10 | CHERRY THOMAS F PRESIDENT & CEO | SSale | −329.00 | $78.50 | $25.8K | No | Form 4 ↗ |
| 2026-06-10 | 2026-06-09 | CHERRY THOMAS F, PRESIDENT & CEO | SSale | −678.00 | $75.56 | $51.2K | No | Form 4 ↗ |
| 2026-06-10 | 2026-06-08 | CHERRY THOMAS F, PRESIDENT & CEO | SSale | −200.00 | $75.00 | $15.0K | No | Form 4 ↗ |
| 2026-06-09 | 2026-06-05 | Long Jason E EVP, CHIEF FINANCIAL OFFICER | SSale | −1.36K | $75.50 | $103K | No | Form 4 ↗ |
| 2026-05-28 | 2026-05-27 | CHERRY THOMAS F PRESIDENT & CEO | SSale | −500.00 | $75.00 | $37.5K | No | Form 4 ↗ |
| 2026-05-13 | 2026-05-13 | Kelley Elizabeth R Director | SSale | −1.02K | $73.00 | $74.8K | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Downs David Hendrick Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Smith Jeffery O Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Sisson George R III Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Kelley Elizabeth R Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Agnew Julie R Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Olsson Charles Elis Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Holmes Audrey Dale Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | PEAY D ANTHONY Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | ROBINSON PAUL C Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | NAPIER JAMES T Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | CAUSEY J P JR Director | AAward | +450.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-02 | 2026-03-01 | Fox Mark A PRESIDENT & CEO C&F MORTGAGE | FTax | −278.00 | $72.82 | $20.2K | No | Form 4 ↗ |
| 2026-03-02 | 2026-03-01 | Long Jason E EVP, CHIEF FINANCIAL OFFICER | FTax | −865.00 | $72.82 | $63.0K | No | Form 4 ↗ |
| 2026-03-02 | 2026-03-01 | Crone S Dustin PRESIDENT & CEO C&F FINANCE | FTax | −536.00 | $72.82 | $39.0K | No | Form 4 ↗ |
| 2026-03-02 | 2026-03-01 | CHERRY THOMAS F PRESIDENT & CEO | FTax | −1.87K | $72.82 | $136K | No | Form 4 ↗ |
| 2026-03-02 | 2026-02-26 | CHERRY THOMAS F, PRESIDENT & CEO | SSale | −11.00 | $78.25 | $860.75 | No | Form 4 ↗ |
| 2026-02-25 | 2026-02-24 | Fox Mark A PRESIDENT & CEO C&F MORTGAGE | AAward | +800.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-25 | 2026-02-24 | Long Jason E EVP, CHIEF FINANCIAL OFFICER | AAward | +1.90K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-25 | 2026-02-24 | Seaman John A III EVP, CHIEF CREDIT OFFICER | AAward | +800.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-25 | 2026-02-24 | Crone S Dustin PRESIDENT & CEO C&F FINANCE | AAward | +1.00K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-25 | 2026-02-24 | CHERRY THOMAS F PRESIDENT & CEO | AAward | +4.35K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-25 | 2026-02-24 | DILLON LARRY G EXECUTIVE CHAIRMAN | AAward | +675.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-20 | 2026-02-18 | Seaman John A III EVP, CHIEF CREDIT OFFICER | FTax | −266.00 | $77.00 | $20.5K | No | Form 4 ↗ |
| 2026-02-20 | 2026-02-18 | DILLON LARRY G EXECUTIVE CHAIRMAN | FTax | −282.00 | $77.00 | $21.7K | No | Form 4 ↗ |
| 2024-05-02 | 2024-04-30 | Sisson George R III Director | PPurchase | +500.00 | $39.49 | $19.7K | No | Form 4 ↗ |
| 2024-05-02 | 2024-04-30 | Sisson George R III, Director | PPurchase | +500.00 | $39.44 | $19.7K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also CFFI’s full analysis or the market-wide insider trading feed. The tabs above jump to CFFI’s other SEC data.
Source: SEC Form 4 filings for CFFI, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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