As of the latest Form 4 filed Jul 6, 2026.
What ChoiceOne Financial Services Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 39 most recent filings for COFS.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-06 | 2026-07-01 | Wendling Michelle M Director | AAward | +202.00 | $34.00 | $6.87K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | PETTY BRIAN P Director | AAward | +489.00 | $34.00 | $16.6K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Page Roxanne M Director | AAward | +202.00 | $34.00 | $6.87K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | McGinnis Bradley F. Director | AAward | +489.00 | $34.00 | $16.6K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | McConnell Gregory A Director | AAward | +202.00 | $34.00 | $6.87K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Krause Steven Theodore Director | AAward | +489.00 | $34.00 | $16.6K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Hicks Randy D Director | AAward | +489.00 | $34.00 | $16.6K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Essex Bruce John Jr Director | AAward | +202.00 | $34.00 | $6.87K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Coulter Curt E Director | AAward | +202.00 | $34.00 | $6.87K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Burrough Eric E Director | AAward | +489.00 | $34.00 | $16.6K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Burns Harold J Director | AAward | +489.00 | $34.00 | $16.6K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Brophy Keith D. Director | AAward | +345.00 | $34.00 | $11.7K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Armock Greg L. Director | AAward | +489.00 | $34.00 | $16.6K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Henion Bradley E.V.P. - ChoiceOne Bank (Sub.) | AAward | +1.46K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Henion Bradley, E.V.P. - ChoiceOne Bank (Sub.) | FTax | −137.00 | $30.03 | $4.11K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Greenland Adom Secretary | AAward | +1.51K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Greenland Adom, Secretary | FTax | −127.00 | $30.03 | $3.81K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Burke Michael J. Jr. President | AAward | +2.44K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Burke Michael J. Jr., President | FTax | −252.00 | $30.03 | $7.57K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Potes Kelly Chief Executive Officer | AAward | +4.42K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Potes Kelly, Chief Executive Officer | FTax | −450.00 | $30.03 | $13.5K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Wendling Michelle M Director | AAward | +244.00 | $28.12 | $6.86K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | PETTY BRIAN P Director | AAward | +591.00 | $28.12 | $16.6K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Page Roxanne M Director | AAward | +244.00 | $28.12 | $6.86K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | McGinnis Bradley F. Director | AAward | +591.00 | $28.12 | $16.6K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | McConnell Gregory A Director | AAward | +244.00 | $28.12 | $6.86K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Krause Steven Theodore Director | AAward | +591.00 | $28.12 | $16.6K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Hicks Randy D Director | AAward | +591.00 | $28.12 | $16.6K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Essex Bruce John Jr Director | AAward | +244.00 | $28.12 | $6.86K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Coulter Curt E Director | AAward | +245.00 | $28.12 | $6.89K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Burrough Eric E Director | AAward | +591.00 | $28.12 | $16.6K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Burns Harold J Director | AAward | +591.00 | $28.12 | $16.6K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Brophy Keith D. Director | AAward | +418.00 | $28.12 | $11.8K | No | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Armock Greg L. Director | AAward | +591.00 | $28.12 | $16.6K | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Greenland Adom Secretary | PPurchase | +500.00 | $27.40 | $13.7K | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-11 | Burrough Eric E Director | PPurchase | +5.00K | $27.50 | $138K | No | Form 4 ↗ |
| 2026-03-09 | 2026-03-06 | McConnell Gregory A Director | PPurchase | +1.05K | $27.94 | $29.3K | No | Form 4 ↗ |
| 2026-03-04 | 2026-03-03 | McGinnis Bradley F. Director | PPurchase | +1.00K | $29.15 | $29.1K | No | Form 4 ↗ |
| 2026-03-02 | 2026-02-27 | Burke Michael J. Jr. President | PPurchase | +250.00 | $28.58 | $7.14K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also COFS’s full analysis or the market-wide insider trading feed. The tabs above jump to COFS’s other SEC data.
Source: SEC Form 4 filings for COFS, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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