As of the latest Form 4 filed Jun 29, 2026.
What Direct Digital Holdings Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 49 most recent filings for DRCT.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-06-29 | 2026-06-12 | Locke Mistelle Director | SSale | −25.00 | $2.91 | $72.75 | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-12 | Locke Mistelle, Director | MExercise | +37.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-12 | Walker Mark D Chairman and CEO | SSale | −1.36K | $2.80 | $3.82K | Yes (planned) | Form 4 ↗ |
| 2026-06-29 | 2026-06-12 | Leatherberry Antoinette Renee Director | SSale | −23.00 | $2.91 | $66.93 | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-12 | Leatherberry Antoinette Renee, Director | MExercise | +37.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-12 | Cohen Richard Director | SSale | −25.00 | $2.91 | $72.75 | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-12 | Cohen Richard, Director | MExercise | +37.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-09 | Locke Mistelle Director | SSale | −76.00 | $2.96 | $224.96 | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-09 | Locke Mistelle, Director | MExercise | +159.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-09 | Leatherberry Antoinette Renee Director | SSale | −67.00 | $2.96 | $198.32 | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-09 | Leatherberry Antoinette Renee, Director | MExercise | +159.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-09 | Cohen Richard Director | SSale | −76.00 | $2.96 | $224.96 | No | Form 4 ↗ |
| 2026-06-29 | 2026-06-09 | Cohen Richard, Director | MExercise | +159.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Lowrey Maria Vilchez Chief Growth Officer | FTax | −10.00 | $3.34 | $33.40 | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Lowrey Maria Vilchez, Chief Growth Officer | MExercise | +33.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Pillai Anu Chief Technology Officer | FTax | −12.00 | $3.34 | $40.08 | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Pillai Anu, Chief Technology Officer | MExercise | +33.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Walker Mark D Chairman and CEO | FTax | −20.00 | $3.29 | $65.80 | Yes (planned) | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Walker Mark D, Chairman and CEO | MExercise | +67.00 | — | — | Yes (planned) | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Diaz Diana P CFO | FTax | −10.00 | $3.34 | $33.40 | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | Diaz Diana P, CFO | MExercise | +33.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | SMITH W KEITH President | MExercise | −20.00 | $3.29 | $65.80 | No | Form 4 ↗ |
| 2026-06-29 | 2026-04-01 | SMITH W KEITH, President | MExercise | +67.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | Lowrey Maria Vilchez Chief Growth Officer | FTax | −4.00 | $3.32 | $13.28 | No | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | Lowrey Maria Vilchez, Chief Growth Officer | MExercise | +10.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | Pillai Anu Chief Technology Officer | FTax | −5.00 | $3.32 | $16.60 | No | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | Pillai Anu, Chief Technology Officer | MExercise | +10.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | Walker Mark D Chairman and CEO | FTax | −14.00 | $3.52 | $49.28 | Yes (planned) | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | Walker Mark D, Chairman and CEO | MExercise | +45.00 | — | — | Yes (planned) | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | SMITH W KEITH President | FTax | −14.00 | $3.52 | $49.28 | No | Form 4 ↗ |
| 2026-06-29 | 2026-03-20 | SMITH W KEITH, President | MExercise | +45.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Locke Mistelle Director | MExercise | +90.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Lowrey Maria Vilchez Chief Growth Officer | FTax | −31.00 | $16.48 | $510.88 | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Lowrey Maria Vilchez, Chief Growth Officer | MExercise | +102.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Pillai Anu Chief Technology Officer | FTax | −36.00 | $16.48 | $593.28 | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Pillai Anu, Chief Technology Officer | MExercise | +102.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Walker Mark D Chairman and CEO | FTax | −61.00 | $16.48 | $1.01K | Yes (planned) | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Walker Mark D, Chairman and CEO | MExercise | +204.00 | — | — | Yes (planned) | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Leatherberry Antoinette Renee Director | MExercise | +90.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Diaz Diana P CFO | FTax | −31.00 | $16.48 | $510.88 | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Diaz Diana P, CFO | MExercise | +102.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | Cohen Richard Director | MExercise | +90.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | SMITH W KEITH President | FTax | −61.00 | $16.48 | $1.01K | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-24 | SMITH W KEITH, President | MExercise | +204.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-16 | Locke Mistelle Director | SSale | −31.00 | $6.51 | $201.81 | No | Form 4 ↗ |
| 2026-06-29 | 2026-01-16 | Locke Mistelle, Director | MExercise | +34.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2025-10-16 | Diaz Diana P CFO | MExercise | +28.00 | — | — | No | Form 4 ↗ |
| 2026-06-29 | 2025-08-22 | Lowrey Maria Vilchez Chief Growth Officer | FTax | −6.00 | $84.40 | $506.40 | No | Form 4 ↗ |
| 2026-06-29 | 2025-08-22 | Lowrey Maria Vilchez, Chief Growth Officer | MExercise | +19.00 | — | — | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also DRCT’s full analysis or the market-wide insider trading feed. The tabs above jump to DRCT’s other SEC data.
Source: SEC Form 4 filings for DRCT, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.