As of the latest Form 4 filed Jul 9, 2026.
What National Vision Holdings Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 15 most recent filings for EYE.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-09 | 2026-07-08 | Banner Mark President, America's Best | FTax | −4.96K | $19.41 | $96.4K | No | Form 4 ↗ |
| 2026-07-09 | 2026-07-08 | Banner Mark, President, America's Best | MExercise | +11.7K | — | — | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | McGrann James M. Director | AAward | +11.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Zulla Caitlin Director | AAward | +16.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | OFarrell Susan C Director | AAward | +14.6K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Kelman Naomi Director | AAward | +11.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Johnson Susan S Director | AAward | +11.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Nicholson Michael J Director | AAward | +11.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Hepner Virginia A Director | AAward | +11.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Armario Jose Director | AAward | +16.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-09 | 2026-06-05 | Nicholson Michael J Director | PPurchase | +50.0K | $15.52 | $776K | No | Form 4 ↗ |
| 2026-04-30 | 2026-04-29 | Brandman Jared Chief Legal & Strategy Officer | FTax | −842.00 | $22.39 | $18.9K | No | Form 4 ↗ |
| 2026-04-30 | 2026-04-29 | Brandman Jared, Chief Legal & Strategy Officer | MExercise | +1.89K | — | — | No | Form 4 ↗ |
| 2026-04-01 | 2026-03-31 | Laden Christopher Chief Financial Officer | FTax | −9.70K | $25.90 | $251K | No | Form 4 ↗ |
| 2026-04-01 | 2026-03-31 | Laden Christopher, Chief Financial Officer | MExercise | +26.1K | — | — | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also EYE’s full analysis or the market-wide insider trading feed. The tabs above jump to EYE’s other SEC data.
Source: SEC Form 4 filings for EYE, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.