As of the latest Form 4 filed Jul 7, 2026.
What Generac Holdings Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 37 most recent filings for GNRC.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-07 | 2026-07-06 | Taffe Norman P President Generac Home | SSale | −100.00 | $256.00 | $25.6K | Yes (planned) | Form 4 ↗ |
| 2026-07-07 | 2026-07-06 | Taffe Norman P, President Generac Home | MExercise | +100.00 | $119.54 | $12.0K | Yes (planned) | Form 4 ↗ |
| 2026-07-07 | 2026-07-06 | Taffe Norman P, President Generac Home | SSale | −150.00 | $256.00 | $38.4K | Yes (planned) | Form 4 ↗ |
| 2026-07-07 | 2026-07-06 | Taffe Norman P, President Generac Home | MExercise | +150.00 | $119.54 | $17.9K | Yes (planned) | Form 4 ↗ |
| 2026-07-07 | 2026-07-06 | Taffe Norman P, President Generac Home | SSale | −100.00 | $256.00 | $25.6K | Yes (planned) | Form 4 ↗ |
| 2026-07-07 | 2026-07-06 | Taffe Norman P, President Generac Home | SSale | −200.00 | $256.00 | $51.2K | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | Jagdfeld Aaron Chief Executive Officer | SSale | −5.00K | $288.05 | $1.44M | Yes (planned) | Form 4 ↗ |
| 2026-06-08 | 2026-06-05 | Taffe Norman P President Generac Home | SSale | −100.00 | $272.26 | $27.2K | Yes (planned) | Form 4 ↗ |
| 2026-06-08 | 2026-06-05 | Taffe Norman P, President Generac Home | MExercise | +100.00 | $119.54 | $12.0K | Yes (planned) | Form 4 ↗ |
| 2026-06-08 | 2026-06-05 | Taffe Norman P, President Generac Home | SSale | −150.00 | $272.26 | $40.8K | Yes (planned) | Form 4 ↗ |
| 2026-06-08 | 2026-06-05 | Taffe Norman P, President Generac Home | MExercise | +150.00 | $119.54 | $17.9K | Yes (planned) | Form 4 ↗ |
| 2026-06-08 | 2026-06-05 | Taffe Norman P, President Generac Home | SSale | −100.00 | $272.26 | $27.2K | Yes (planned) | Form 4 ↗ |
| 2026-06-08 | 2026-06-05 | Taffe Norman P, President Generac Home | SSale | −200.00 | $272.26 | $54.5K | Yes (planned) | Form 4 ↗ |
| 2026-06-03 | 2026-06-01 | Jagdfeld Aaron Chief Executive Officer | SSale | −5.00K | $272.18 | $1.36M | Yes (planned) | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | AVEDON MARCIA J Director | AAward | +699.00 | $257.83 | $180K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | Bohl Kathryn V Director | AAward | +699.00 | $257.83 | $180K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | Dixon Robert D Director | AAward | +699.00 | $257.83 | $180K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | Jenkins William D Jr Director | AAward | +699.00 | $257.83 | $180K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | LAMPEREUR ANDREW Director | AAward | +820.00 | $257.83 | $211K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | Morgan Bennett J Director | AAward | +825.00 | $257.83 | $213K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | Ramon David A. Director | AAward | +699.00 | $257.83 | $180K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | Zarcone Dominick P Director | AAward | +796.00 | $257.83 | $205K | No | Form 4 ↗ |
| 2026-05-05 | 2026-05-01 | Jagdfeld Aaron Chief Executive Officer | SSale | −5.00K | $260.02 | $1.30M | Yes (planned) | Form 4 ↗ |
| 2026-04-03 | 2026-04-01 | Jagdfeld Aaron Chief Executive Officer | SSale | −5.00K | $199.81 | $999K | Yes (planned) | Form 4 ↗ |
| 2026-03-06 | 2026-03-05 | Jagdfeld Aaron Chief Executive Officer | SSale | −5.00K | $216.95 | $1.08M | Yes (planned) | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A. Chief Financial Officer | SSale | −902.00 | $237.28 | $214K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A., Chief Financial Officer | SSale | −12.3K | $236.57 | $2.92M | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A., Chief Financial Officer | SSale | −6.17K | $235.79 | $1.45M | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A., Chief Financial Officer | SSale | −924.00 | $234.52 | $217K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A., Chief Financial Officer | SSale | −1.50K | $233.35 | $350K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A., Chief Financial Officer | SSale | −866.00 | $232.42 | $201K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A., Chief Financial Officer | SSale | −1.68K | $231.20 | $388K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Ragen York A., Chief Financial Officer | MExercise | +24.4K | $40.12 | $977K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Taffe Norman P President Energy Technology | SSale | −1.04K | $238.00 | $248K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Taffe Norman P, President Energy Technology | MExercise | +1.04K | $119.54 | $124K | No | Form 4 ↗ |
| 2026-02-27 | 2026-02-25 | Taffe Norman P, President Energy Technology | SSale | −933.00 | $239.13 | $223K | No | Form 4 ↗ |
| 2024-05-03 | 2024-05-01 | Jagdfeld Aaron Chief Executive Officer | SSale | −5.00K | $139.95 | $700K | Yes (planned) | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also GNRC’s full analysis or the market-wide insider trading feed. The tabs above jump to GNRC’s other SEC data.
Source: SEC Form 4 filings for GNRC, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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