As of the latest Form 4 filed Jul 18, 2025.
What Pineapple Financial Inc. insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 36 most recent filings for PAPL.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2025-07-18 | 2025-07-16 | Marin Kendall Leo COO | PPurchase | +425.00 | $3.00 | $1.27K | No | Form 4 ↗ |
| 2025-07-18 | 2025-07-16 | Marin Kendall Leo, COO | PPurchase | +150.00 | $2.89 | $433.50 | No | Form 4 ↗ |
| 2025-07-18 | 2025-07-16 | Marin Kendall Leo, COO | PPurchase | +600.00 | $2.00 | $1.20K | No | Form 4 ↗ |
| 2025-07-16 | 2025-07-15 | Marin Kendall Leo COO | PPurchase | +68.0K | $0.10 | $6.46K | No | Form 4 ↗ |
| 2025-07-16 | 2025-07-15 | Marin Kendall Leo, COO | PPurchase | +1.00K | $0.10 | $100.00 | No | Form 4 ↗ |
| 2025-07-16 | 2025-07-15 | Marin Kendall Leo, COO | PPurchase | +12.0K | $0.09 | $1.07K | No | Form 4 ↗ |
| 2025-07-16 | 2025-07-14 | Marin Kendall Leo, COO | PPurchase | +3.00K | $0.09 | $270.00 | No | Form 4 ↗ |
| 2025-07-16 | 2025-07-14 | Marin Kendall Leo, COO | PPurchase | +4.00K | $0.10 | $380.00 | No | Form 4 ↗ |
| 2025-07-16 | 2025-07-11 | Marin Kendall Leo, COO | PPurchase | +1.00K | $0.10 | $100.00 | No | Form 4 ↗ |
| 2025-07-10 | 2025-07-10 | Marin Kendall Leo COO | PPurchase | +1.00K | $0.10 | $100.00 | No | Form 4 ↗ |
| 2025-07-10 | 2025-07-10 | Marin Kendall Leo, COO | PPurchase | +2.00K | $0.09 | $188.00 | No | Form 4 ↗ |
| 2025-07-10 | 2025-07-10 | Marin Kendall Leo, COO | PPurchase | +2.10K | $0.09 | $189.00 | No | Form 4 ↗ |
| 2025-07-10 | 2025-07-08 | Marin Kendall Leo, COO | PPurchase | +2.00K | $0.10 | $200.00 | No | Form 4 ↗ |
| 2025-07-10 | 2025-07-08 | Marin Kendall Leo, COO | PPurchase | +3.00K | $0.10 | $291.00 | No | Form 4 ↗ |
| 2025-07-08 | 2025-07-07 | Marin Kendall Leo COO | PPurchase | +6.00K | $0.09 | $564.00 | No | Form 4 ↗ |
| 2025-07-08 | 2025-07-03 | Marin Kendall Leo, COO | PPurchase | +2.00K | $0.10 | $198.00 | No | Form 4 ↗ |
| 2025-07-08 | 2025-07-03 | Marin Kendall Leo, COO | PPurchase | +1.00K | $0.10 | $95.00 | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-26 | Marin Kendall Leo COO | PPurchase | +2.00K | $0.08 | $159.60 | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-26 | Marin Kendall Leo, COO | PPurchase | +2.70K | $0.08 | $216.00 | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-26 | Marin Kendall Leo, COO | PPurchase | +15.0K | $0.09 | $1.35K | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-26 | Marin Kendall Leo, COO | PPurchase | +1.50K | $0.09 | $127.50 | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-26 | Marin Kendall Leo, COO | PPurchase | +38.0K | $0.09 | $3.42K | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-25 | Marin Kendall Leo, COO | PPurchase | +1.50K | $0.06 | $93.00 | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-25 | Marin Kendall Leo, COO | PPurchase | +32.0K | $0.06 | $2.01K | No | Form 4 ↗ |
| 2025-06-27 | 2025-06-25 | Marin Kendall Leo, COO | PPurchase | +46.1K | $0.08 | $3.69K | No | Form 4 ↗ |
| 2025-06-25 | 2025-06-24 | Marin Kendall Leo COO | PPurchase | +725.00 | $0.05 | $35.52 | No | Form 4 ↗ |
| 2025-06-25 | 2025-06-23 | Marin Kendall Leo, COO | PPurchase | +2.00K | $0.07 | $131.40 | No | Form 4 ↗ |
| 2025-06-25 | 2025-06-23 | Marin Kendall Leo, COO | PPurchase | +3.75K | $0.05 | $188.25 | No | Form 4 ↗ |
| 2025-06-25 | 2025-06-23 | Marin Kendall Leo, COO | PPurchase | +3.00K | $0.07 | $208.50 | No | Form 4 ↗ |
| 2025-06-10 | 2025-06-09 | Marin Kendall Leo COO | PPurchase | +10.0K | $0.05 | $510.00 | No | Form 4 ↗ |
| 2025-06-10 | 2025-06-09 | Giannoukakis Tasis Anastasios Director | PPurchase | +725.00 | $0.06 | $43.50 | No | Form 4 ↗ |
| 2025-06-10 | 2025-06-06 | Giannoukakis Tasis Anastasios, Director | PPurchase | +9.10K | $0.06 | $545.94 | No | Form 4 ↗ |
| 2025-06-10 | 2025-06-06 | Marin Kendall Leo COO | PPurchase | +3.58K | $0.06 | $197.84 | No | Form 4 ↗ |
| 2025-05-30 | 2025-05-29 | Marin Kendall Leo COO | PPurchase | +15.6K | $0.04 | $623.80 | No | Form 4 ↗ |
| 2025-05-28 | 2025-05-27 | Marin Kendall Leo COO | PPurchase | +30.8K | $0.04 | $1.23K | No | Form 4 ↗ |
| 2025-05-28 | 2025-05-27 | Giannoukakis Tasis Anastasios Director | PPurchase | +300K | $0.06 | $18.0K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also PAPL’s full analysis or the market-wide insider trading feed. The tabs above jump to PAPL’s other SEC data.
Source: SEC Form 4 filings for PAPL, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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