As of the latest Form 4 filed Jul 7, 2026.
What Vera Bradley Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 21 most recent filings for VRA.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-07 | 2026-07-03 | Bickley Ian Chief Executive Officer | FTax | −30.3K | $3.91 | $118K | No | Form 4 ↗ |
| 2026-06-26 | 2026-06-24 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | FTax | −13.7K | $3.84 | $52.6K | No | Form 4 ↗ |
| 2026-06-16 | 2026-06-12 | Layding Martin Chief Financial Officer | FTax | −29.4K | $3.46 | $102K | No | Form 4 ↗ |
| 2026-06-16 | 2026-06-12 | Layding Martin, Chief Financial Officer | FTax | −14.0K | $3.46 | $48.4K | No | Form 4 ↗ |
| 2026-06-16 | 2026-06-12 | Meslow Andrew Director | PPurchase | +24.9K | $3.73 | $93.0K | No | Form 4 ↗ |
| 2026-06-16 | 2026-06-12 | Bickley Ian Chief Executive Officer | PPurchase | +28.9K | $3.87 | $112K | No | Form 4 ↗ |
| 2026-06-10 | 2026-06-08 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | FTax | −2.91K | $3.08 | $8.97K | No | Form 4 ↗ |
| 2026-06-10 | 2026-06-08 | Dely Mark C, CHIEF ADMINISTRATIVE OFFICER | AAward | +9.11K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-10 | 2026-06-08 | Dely Mark C, CHIEF ADMINISTRATIVE OFFICER | FTax | −1.01K | $3.08 | $3.10K | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-05 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | FTax | −4.17K | $3.39 | $14.1K | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-04 | Bickley Ian Chief Executive Officer | FTax | −15.5K | $3.39 | $52.4K | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-04 | Dely Mark C CHIEF ADMINISTRATIVE OFFICER | FTax | −9.85K | $3.39 | $33.4K | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Paraie Melinda Chief Branding Officer | AAward | +73.7K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Layding Martin Chief Financial Officer | AAward | +88.5K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Brockman Ivan Director | AAward | +25.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Tharp Carrie Director | AAward | +25.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Meslow Andrew Director | AAward | +25.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Rodriguez Jessica Director | AAward | +25.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Bickley Ian Chief Executive Officer | AAward | +221K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | Hall Robert J Director | AAward | +25.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-07 | 2026-04-03 | CASHMAN KRISTINA K Director | AAward | +25.1K | $0.00 | $0.00 | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also VRA’s full analysis or the market-wide insider trading feed. The tabs above jump to VRA’s other SEC data.
Source: SEC Form 4 filings for VRA, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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