As of the latest Form 4 filed Apr 27, 2026.
What Wayfair Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 34 most recent filings for W.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-04-27 | 2026-04-24 | Conine Steven Director | SSale | −700.00 | $79.26 | $55.5K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-24 | Conine Steven, Director | SSale | −5.84K | $78.57 | $459K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-24 | Conine Steven, Director | SSale | −600.00 | $77.54 | $46.5K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-24 | Shah Niraj Chief Executive Officer | SSale | −400.00 | $79.47 | $31.8K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-24 | Shah Niraj, Chief Executive Officer | SSale | −5.14K | $78.66 | $404K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-24 | Shah Niraj, Chief Executive Officer | SSale | −600.00 | $77.69 | $46.6K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Conine Steven Director | SSale | −751.00 | $79.85 | $60.0K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Conine Steven, Director | SSale | −4.24K | $79.06 | $335K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Conine Steven, Director | SSale | −38.5K | $78.11 | $3.01M | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Conine Steven, Director | SSale | −52.6K | $77.25 | $4.07M | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Conine Steven, Director | SSale | −16.7K | $76.37 | $1.28M | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Shah Niraj Chief Executive Officer | SSale | −749.00 | $79.85 | $59.8K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Shah Niraj, Chief Executive Officer | SSale | −3.79K | $79.08 | $299K | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Shah Niraj, Chief Executive Officer | SSale | −39.5K | $78.10 | $3.08M | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Shah Niraj, Chief Executive Officer | SSale | −53.1K | $77.24 | $4.10M | Yes (planned) | Form 4 ↗ |
| 2026-04-27 | 2026-04-23 | Shah Niraj, Chief Executive Officer | SSale | −16.7K | $76.37 | $1.28M | Yes (planned) | Form 4 ↗ |
| 2026-04-21 | 2026-04-20 | Conine Steven Director | CConvert | +500K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-21 | 2026-04-20 | Shah Niraj Chief Executive Officer | CConvert | +500K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-25 | Conine Steven Director | SSale | −5.08K | $79.34 | $403K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-25 | Conine Steven, Director | SSale | −2.42K | $78.48 | $190K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-25 | Conine Steven, Director | SSale | −2.90K | $77.62 | $225K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-25 | Shah Niraj Chief Executive Officer | SSale | −5.07K | $79.38 | $402K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-25 | Shah Niraj, Chief Executive Officer | SSale | −2.53K | $78.54 | $199K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-25 | Shah Niraj, Chief Executive Officer | SSale | −3.01K | $77.64 | $234K | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-24 | Shah Niraj Chief Executive Officer | SSale | −1.57K | $77.18 | $121K | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-24 | Conine Steven Director | SSale | −1.69K | $77.14 | $130K | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Shah Niraj Chief Executive Officer | SSale | −23.5K | $78.44 | $1.85M | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Shah Niraj, Chief Executive Officer | SSale | −32.1K | $77.43 | $2.48M | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Shah Niraj, Chief Executive Officer | SSale | −50.2K | $76.53 | $3.84M | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Shah Niraj, Chief Executive Officer | SSale | −1.99K | $75.45 | $150K | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Conine Steven Director | SSale | −24.0K | $78.43 | $1.88M | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Conine Steven, Director | SSale | −32.0K | $77.42 | $2.48M | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Conine Steven, Director | SSale | −49.7K | $76.53 | $3.81M | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Conine Steven, Director | SSale | −2.16K | $75.48 | $163K | Yes (planned) | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also W’s full analysis or the market-wide insider trading feed. The tabs above jump to W’s other SEC data.
Source: SEC Form 4 filings for W, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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