As of the latest Form 4 filed Jul 9, 2026.
What Xcel Brands Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 20 most recent filings for XELB.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-09 | 2026-06-30 | D LOREN ROBERT W CEO and Chairman | FTax | −7.45K | $1.80 | $13.4K | No | Form 4 ↗ |
| 2026-07-09 | 2026-06-30 | D LOREN ROBERT W, CEO and Chairman | AAward | +16.5K | $1.80 | $29.6K | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | D LOREN ROBERT W CEO and Chairman | FTax | −6.81K | $2.24 | $15.3K | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | D LOREN ROBERT W, CEO and Chairman | AAward | +13.2K | $2.24 | $29.6K | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | DiSanto Mark Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | Fielding James D Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | LIEBMAN HOWARD M Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | Weinswig Deborah Director | AAward | +1.25K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-15 | 2026-04-14 | D LOREN ROBERT W CEO and Chairman | AAward | +1.74K | $1.44 | $2.50K | No | Form 4 ↗ |
| 2025-12-19 | 2025-12-17 | D LOREN ROBERT W CEO and Chairman | PPurchase | +81.5K | $1.17 | $94.9K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-05 | D LOREN ROBERT W CEO and Chairman | PPurchase | +50.0K | $0.35 | $17.5K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-05 | DiSanto Mark Director | PPurchase | +50.0K | $0.35 | $17.5K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | D LOREN ROBERT W CEO and Chairman | AAward | +25.0K | $0.94 | $23.5K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | D LOREN ROBERT W, CEO and Chairman | FTax | −14.6K | $0.94 | $13.7K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | D LOREN ROBERT W, CEO and Chairman | AAward | +31.5K | $0.94 | $29.6K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | DiSanto Mark Director | AAward | +20.0K | $0.94 | $18.8K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | DiSanto Mark, Director | AAward | +15.2K | $0.94 | $14.3K | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | Fielding James D Director | AAward | +6.00K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | LIEBMAN HOWARD M Director | AAward | +11.6K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-12-05 | 2025-12-03 | Weinswig Deborah Director | AAward | +6.80K | $0.00 | $0.00 | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also XELB’s full analysis or the market-wide insider trading feed. The tabs above jump to XELB’s other SEC data.
Source: SEC Form 4 filings for XELB, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.