As of the latest Form 4 filed Jun 9, 2026.
What Zillow Group Inc Class C insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 5 most recent filings for Z.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-06-09 | 2026-06-08 | BLACHFORD ERIK C Director | SSale | −791.00 | $34.80 | $27.5K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-26 | Samuelson Errol G Chief Industry Dev. Officer | SSale | −4.73K | $44.20 | $209K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-26 | Samuelson Errol G, Chief Industry Dev. Officer | AAward | +7.91K | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-24 | Owens Bradley D. General Counsel | SSale | −8.80K | $43.67 | $384K | Yes (planned) | Form 4 ↗ |
| 2026-03-26 | 2026-03-24 | Owens Bradley D., General Counsel | MExercise | +8.80K | $22.41 | $197K | Yes (planned) | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also Z’s full analysis or the market-wide insider trading feed. The tabs above jump to Z’s other SEC data.
Source: SEC Form 4 filings for Z, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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