As of the latest Form 4 filed Jul 6, 2026.
What Asure Software Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 43 most recent filings for ASUR.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-06 | 2026-07-01 | Goldstein Eyal Chief Revenue Officer | FTax | −1.84K | $8.13 | $14.9K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Goldstein Eyal, Chief Revenue Officer | FTax | −1.80K | $8.13 | $14.7K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Goldstein Eyal, Chief Revenue Officer | FTax | −879.00 | $8.13 | $7.15K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Pence John F Chief Financial Officer | FTax | −1.31K | $8.13 | $10.7K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Pence John F, Chief Financial Officer | FTax | −1.31K | $8.13 | $10.7K | No | Form 4 ↗ |
| 2026-07-06 | 2026-07-01 | Pence John F, Chief Financial Officer | FTax | −628.00 | $8.13 | $5.11K | No | Form 4 ↗ |
| 2026-06-03 | 2026-06-01 | Pence John F Chief Financial Officer | FTax | −628.00 | $9.66 | $6.07K | No | Form 4 ↗ |
| 2026-06-03 | 2026-06-01 | Goldstein Eyal Chief Revenue Officer | FTax | −879.00 | $9.66 | $8.49K | No | Form 4 ↗ |
| 2026-05-14 | 2026-05-12 | GILL DANIEL M Director | FTax | −4.58K | $8.58 | $39.3K | No | Form 4 ↗ |
| 2026-05-14 | 2026-05-12 | GILL DANIEL M, Director | MExercise | +5.00K | $7.86 | $39.3K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-11 | Pence John F Chief Financial Officer | FTax | −55.6K | $8.88 | $494K | No | Form 4 ↗ |
| 2026-05-12 | 2026-05-11 | Pence John F, Chief Financial Officer | MExercise | +60.0K | $7.86 | $472K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | ALLEN BEN F Director | MExercise | +5.00K | $7.86 | $39.3K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Reynolds Bjorn Director | FTax | −4.28K | $9.18 | $39.3K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Reynolds Bjorn, Director | MExercise | +5.00K | $7.86 | $39.3K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Goldstein Eyal Chief Revenue Officer | FTax | −54.8K | $9.18 | $503K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Goldstein Eyal, Chief Revenue Officer | MExercise | +60.0K | $7.86 | $472K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Goepel Patrick Chairman & CEO | FTax | −75.5K | $9.18 | $693K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Goepel Patrick, Chairman & CEO | MExercise | +90.0K | $6.74 | $607K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Goepel Patrick, Chairman & CEO | FTax | −54.8K | $9.18 | $503K | No | Form 4 ↗ |
| 2026-05-11 | 2026-05-07 | Goepel Patrick, Chairman & CEO | MExercise | +60.0K | $7.86 | $472K | No | Form 4 ↗ |
| 2026-05-04 | 2026-05-01 | Pence John F Chief Financial Officer | FTax | −389.00 | $9.19 | $3.57K | No | Form 4 ↗ |
| 2026-05-04 | 2026-05-01 | Goldstein Eyal Chief Revenue Officer | FTax | −879.00 | $9.19 | $8.08K | No | Form 4 ↗ |
| 2026-04-02 | 2026-04-01 | Pence John F Chief Financial Officer | FTax | −812.00 | $8.34 | $6.77K | No | Form 4 ↗ |
| 2026-04-02 | 2026-04-01 | Pence John F, Chief Financial Officer | FTax | −812.00 | $8.34 | $6.77K | No | Form 4 ↗ |
| 2026-04-02 | 2026-04-01 | Pence John F, Chief Financial Officer | FTax | −389.00 | $8.34 | $3.24K | No | Form 4 ↗ |
| 2026-04-02 | 2026-04-01 | Goldstein Eyal Chief Revenue Officer | FTax | −1.84K | $8.34 | $15.3K | No | Form 4 ↗ |
| 2026-04-02 | 2026-04-01 | Goldstein Eyal, Chief Revenue Officer | FTax | −1.80K | $8.34 | $15.0K | No | Form 4 ↗ |
| 2026-04-02 | 2026-04-01 | Goldstein Eyal, Chief Revenue Officer | FTax | −879.00 | $8.34 | $7.33K | No | Form 4 ↗ |
| 2026-03-13 | 2026-03-11 | Goldstein Eyal Chief Revenue Officer | SSale | −20.0K | $9.09 | $182K | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-10 | Reynolds Bjorn Director | AAward | +10.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-10 | Oberwager Bradford Scovill Director | AAward | +10.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-10 | Lee Grace G. Director | AAward | +10.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-10 | GILL DANIEL M Director | AAward | +10.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-10 | Drew William Carl Director | AAward | +10.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-10 | ALLEN BEN F Director | AAward | +10.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-03 | 2026-03-01 | Pence John F Chief Financial Officer | FTax | −389.00 | $9.14 | $3.56K | No | Form 4 ↗ |
| 2026-03-03 | 2026-03-01 | Goldstein Eyal Chief Revenue Officer | FTax | −544.00 | $9.14 | $4.97K | No | Form 4 ↗ |
| 2026-03-03 | 2026-02-27 | Pence John F Chief Financial Officer | FTax | −5.68K | $7.76 | $44.1K | No | Form 4 ↗ |
| 2026-03-03 | 2026-02-27 | Pence John F, Chief Financial Officer | AAward | +60.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-03 | 2026-02-27 | Goldstein Eyal Chief Revenue Officer | FTax | −7.96K | $7.76 | $61.7K | No | Form 4 ↗ |
| 2026-03-03 | 2026-02-27 | Goldstein Eyal, Chief Revenue Officer | AAward | +84.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-03 | 2026-02-27 | Goepel Patrick Chairman & CEO | AAward | +120K | $0.00 | $0.00 | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also ASUR’s full analysis or the market-wide insider trading feed. The tabs above jump to ASUR’s other SEC data.
Source: SEC Form 4 filings for ASUR, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.