As of the latest Form 4 filed Jul 2, 2026.
What Build-A-Bear Workshop Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 34 most recent filings for BBW.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-02 | 2026-07-01 | John Sharon Price Director | GGift | −10.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | John Sharon Price Director | DDisposition | +23.3K | — | — | No | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Johnson Richard A Director | AAward | +2.66K | — | — | No | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Rotenberg Lesli Director | AAward | +2.66K | — | — | No | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Iyengar Narayan Raghu Director | AAward | +2.66K | — | — | No | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | John Sharon Price Director | AAward | +2.66K | — | — | No | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | GOLDMAN JAMES A Director | AAward | +2.66K | — | — | No | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Carrara George Director | AAward | +2.66K | — | — | No | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Leavitt Craig Director | AAward | +3.70K | — | — | No | Form 4 ↗ |
| 2026-06-08 | 2026-06-05 | Carrara George Director | SSale | −3.00K | $34.52 | $104K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Henderson David D. Chief Revenue Officer | FTax | −464.00 | $35.27 | $16.4K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Todorovic Vojin Chief Financial Officer | FTax | −466.00 | $35.27 | $16.4K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Hurt J. Christopher Chief Ops & Experience Officer | FTax | −466.00 | $35.27 | $16.4K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | John Sharon Price President and CEO | FTax | −982.00 | $35.27 | $34.6K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Henderson David D. Chief Revenue Officer | FTax | −245.00 | $36.94 | $9.05K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Hurt J. Christopher Chief Ops & Experience Officer | FTax | −1.60K | $36.94 | $59.3K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | Todorovic Vojin Chief Financial Officer | FTax | −1.61K | $36.94 | $59.4K | No | Form 4 ↗ |
| 2026-05-04 | 2026-04-30 | John Sharon Price President and CEO | FTax | −5.30K | $36.94 | $196K | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Henderson David D. Chief Revenue Officer | AAward | +8.87K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Henderson David D., Chief Revenue Officer | AAward | +5.92K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Fundler Yevgeny Chief Legal Officer &Secretary | AAward | +5.92K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Hurt J. Christopher Chief Ops & Experience Officer | AAward | +9.46K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Hurt J. Christopher, Chief Ops & Experience Officer | AAward | +1.18K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Todorovic Vojin Chief Financial Officer | AAward | +8.87K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Todorovic Vojin, Chief Financial Officer | AAward | +5.92K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Todorovic Vojin, Chief Financial Officer | AAward | +1.18K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | John Sharon Price President and CEO | AAward | +11.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | John Sharon Price, President and CEO | AAward | +7.45K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-13 | 2026-04-10 | John Sharon Price President and CEO | GGift | −42.5K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-10 | 2026-02-10 | GOLDMAN JAMES A Director | AAward | +556.00 | — | — | No | Form 4 ↗ |
| 2024-05-02 | 2024-04-30 | FENCL ERIC R CAO, Gen. Counsel & Secretary | FTax | −2.96K | $30.16 | $89.4K | No | Form 4 ↗ |
| 2024-05-02 | 2024-04-30 | Hurt J. Christopher Chief Operations Officer | FTax | −3.23K | $30.16 | $97.5K | No | Form 4 ↗ |
| 2024-05-02 | 2024-04-30 | Todorovic Vojin Chief Financial Officer | FTax | −3.23K | $30.16 | $97.5K | No | Form 4 ↗ |
| 2024-05-02 | 2024-04-30 | John Sharon Price President and CEO | FTax | −59.9K | $30.16 | $1.81M | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also BBW’s full analysis or the market-wide insider trading feed. The tabs above jump to BBW’s other SEC data.
Source: SEC Form 4 filings for BBW, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.