As of the latest Form 4 filed Jun 17, 2026.
What Bread Financial Holdings, Inc. insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 47 most recent filings for BFH.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-06-17 | 2026-06-15 | Lakhwara Praniti Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-17 | 2026-06-15 | Natarajan Rajesh Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-17 | 2026-06-15 | Fawcett John J. Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-17 | 2026-06-15 | St Clair Joyce Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-17 | 2026-06-15 | Tucker Laurie Anne Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-17 | 2026-06-15 | TURNEY SHAREN J Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-17 | 2026-06-15 | Gerspach John C Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-17 | 2026-06-15 | THERIAULT TIMOTHY J Director | AAward | +1.64K | — | — | No | Form 4 ↗ |
| 2026-06-01 | 2026-05-29 | Andretta Ralph J President and CEO | SSale | −1.00K | $89.57 | $89.6K | Yes (planned) | Form 4 ↗ |
| 2026-06-01 | 2026-05-29 | Andretta Ralph J, President and CEO | SSale | −12.5K | $89.17 | $1.11M | Yes (planned) | Form 4 ↗ |
| 2026-06-01 | 2026-05-29 | Andretta Ralph J, President and CEO | SSale | −1.50K | $88.23 | $132K | Yes (planned) | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | Fawcett John J. Director | PPurchase | +698.00 | $86.43 | $60.3K | No | Form 4 ↗ |
| 2026-04-27 | 2026-04-24 | BALLOU ROGER H Director | SSale | −9.69K | $90.32 | $875K | No | Form 4 ↗ |
| 2026-04-17 | 2026-04-15 | Gerspach John C Director | AAward | +483.00 | — | — | No | Form 4 ↗ |
| 2026-02-20 | 2026-02-19 | BALLOU ROGER H Director | GGift | −1.35K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-18 | Beberman Perry S EVP, Chief Financial Officer | FTax | −2.01K | $73.74 | $149K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-18 | Greer Valerie E EVP, Chief Commercial Officer | FTax | −2.00K | $73.74 | $148K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-18 | Andretta Ralph J President and CEO | FTax | −5.33K | $73.74 | $393K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-18 | McConnaughey Tammy M EVP, Operations & Credit Risk | FTax | −1.61K | $73.74 | $118K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-18 | Motes Joseph L III EVP, CAO, Gen Counsel & Secy | FTax | −1.47K | $73.74 | $108K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-18 | Campbell Jonathan Bryan SVP, Chief Accounting Officer | FTax | −1.31K | $73.74 | $96.6K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-18 | Driscoll Allegra S EVP, Chief Technology Officer | FTax | −2.56K | $73.74 | $189K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Beberman Perry S EVP, Chief Financial Officer | FTax | −43.0K | $73.05 | $3.14M | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Beberman Perry S, EVP, Chief Financial Officer | AAward | +5.54K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Beberman Perry S, EVP, Chief Financial Officer | AAward | +15.8K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Beberman Perry S, EVP, Chief Financial Officer | AAward | +10.5K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Greer Valerie E EVP, Chief Commercial Officer | FTax | −23.8K | $73.05 | $1.74M | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Greer Valerie E, EVP, Chief Commercial Officer | AAward | +5.54K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Greer Valerie E, EVP, Chief Commercial Officer | AAward | +14.2K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Greer Valerie E, EVP, Chief Commercial Officer | AAward | +9.48K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Andretta Ralph J President and CEO | FTax | −56.9K | $73.05 | $4.15M | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Andretta Ralph J, President and CEO | AAward | +19.1K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Andretta Ralph J, President and CEO | AAward | +63.2K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Andretta Ralph J, President and CEO | AAward | +42.1K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | McConnaughey Tammy M EVP, Operations & Credit Risk | FTax | −17.9K | $73.05 | $1.30M | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | McConnaughey Tammy M, EVP, Operations & Credit Risk | AAward | +3.98K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | McConnaughey Tammy M, EVP, Operations & Credit Risk | AAward | +11.8K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | McConnaughey Tammy M, EVP, Operations & Credit Risk | AAward | +7.90K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Motes Joseph L III EVP, CAO, Gen Counsel & Secy | FTax | −16.9K | $73.05 | $1.24M | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Motes Joseph L III, EVP, CAO, Gen Counsel & Secy | AAward | +4.26K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Motes Joseph L III, EVP, CAO, Gen Counsel & Secy | AAward | +12.0K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Motes Joseph L III, EVP, CAO, Gen Counsel & Secy | AAward | +8.00K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Campbell Jonathan Bryan SVP, Chief Accounting Officer | FTax | −2.95K | $73.05 | $216K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Campbell Jonathan Bryan, SVP, Chief Accounting Officer | AAward | +5.18K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Driscoll Allegra S EVP, Chief Technology Officer | FTax | −2.79K | $73.05 | $204K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Driscoll Allegra S, EVP, Chief Technology Officer | AAward | +10.7K | — | — | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Driscoll Allegra S, EVP, Chief Technology Officer | AAward | +7.11K | — | — | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also BFH’s full analysis or the market-wide insider trading feed. The tabs above jump to BFH’s other SEC data.
Source: SEC Form 4 filings for BFH, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.