As of the latest Form 4 filed Jun 18, 2026.
What Vita Coco Company Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 49 most recent filings for COCO.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-06-18 | 2026-06-17 | Sadowsky Kenneth Director | SSale | −3.90K | $82.92 | $323K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Liran Ira Director | SSale | −73.8K | $80.32 | $5.93M | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Liran Ira, Director | SSale | −74.2K | $80.29 | $5.96M | Yes (planned) | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Liran Ira Director | SSale | −96.2K | $79.14 | $7.61M | Yes (planned) | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Liran Ira, Director | SSale | −95.8K | $79.14 | $7.58M | Yes (planned) | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Burth Jonathan Chief Operating Officer | SSale | −30.0K | $80.00 | $2.40M | Yes (planned) | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Burth Jonathan, Chief Operating Officer | MExercise | +6.42K | $10.18 | $65.4K | Yes (planned) | Form 4 ↗ |
| 2026-06-12 | 2026-06-11 | Burth Jonathan, Chief Operating Officer | MExercise | +23.6K | $10.18 | $240K | Yes (planned) | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Liran Ira Director | AAward | +1.53K | $75.18 | $115K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Morreau Jane Cecil Director | AAward | +1.53K | $75.18 | $115K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Sadowsky Kenneth Director | AAward | +1.53K | $75.18 | $115K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Dozie Aishetu Fatima Director | AAward | +1.53K | $75.18 | $115K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Zupo John Director | AAward | +1.53K | $75.18 | $115K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Broader Shelley G Director | AAward | +1.53K | $75.18 | $115K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Melloul Eric Director | AAward | +1.53K | $75.18 | $115K | No | Form 4 ↗ |
| 2026-05-01 | 2026-04-30 | Kirban Michael Executive Chairman | SSale | −50.0K | $68.00 | $3.40M | Yes (planned) | Form 4 ↗ |
| 2026-05-01 | 2026-04-30 | Burth Jonathan Chief Operating Officer | SSale | −20.0K | $67.50 | $1.35M | Yes (planned) | Form 4 ↗ |
| 2026-05-01 | 2026-04-30 | Burth Jonathan, Chief Operating Officer | MExercise | +20.0K | $10.18 | $204K | Yes (planned) | Form 4 ↗ |
| 2026-05-01 | 2026-04-29 | Burth Jonathan, Chief Operating Officer | SSale | −20.0K | $62.50 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-05-01 | 2026-04-29 | Burth Jonathan, Chief Operating Officer | MExercise | +20.0K | $10.18 | $204K | Yes (planned) | Form 4 ↗ |
| 2026-05-01 | 2026-04-29 | Burth Jonathan, Chief Operating Officer | SSale | −20.0K | $65.00 | $1.30M | Yes (planned) | Form 4 ↗ |
| 2026-05-01 | 2026-04-29 | Burth Jonathan, Chief Operating Officer | MExercise | +20.0K | $10.18 | $204K | Yes (planned) | Form 4 ↗ |
| 2026-04-30 | 2026-04-29 | Roper Martin Chief Executive Officer | SSale | −20.5K | $59.35 | $1.22M | Yes (planned) | Form 4 ↗ |
| 2026-04-30 | 2026-04-29 | Roper Martin, Chief Executive Officer | MExercise | +20.5K | $10.18 | $209K | Yes (planned) | Form 4 ↗ |
| 2026-04-30 | 2026-04-28 | Roper Martin, Chief Executive Officer | SSale | −25.0K | $51.13 | $1.28M | Yes (planned) | Form 4 ↗ |
| 2026-04-30 | 2026-04-28 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | Roper Martin Chief Executive Officer | SSale | −25.0K | $50.00 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | Roper Martin, Chief Executive Officer | SSale | −25.0K | $50.00 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-17 | 2026-04-16 | Roper Martin Chief Executive Officer | SSale | −25.0K | $50.00 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-04-17 | 2026-04-16 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-16 | 2026-04-15 | Roper Martin Chief Executive Officer | SSale | −25.0K | $50.11 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-04-16 | 2026-04-15 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-16 | 2026-04-15 | Sadowsky Kenneth Director | SSale | −3.90K | $48.93 | $191K | Yes (planned) | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Roper Martin Chief Executive Officer | SSale | −25.0K | $50.00 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-04-16 | 2026-04-14 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-14 | 2026-04-13 | Roper Martin Chief Executive Officer | SSale | −4.46K | $50.55 | $225K | Yes (planned) | Form 4 ↗ |
| 2026-04-14 | 2026-04-13 | Roper Martin, Chief Executive Officer | MExercise | +4.46K | $10.18 | $45.4K | Yes (planned) | Form 4 ↗ |
| 2026-04-14 | 2026-04-10 | Roper Martin, Chief Executive Officer | SSale | −25.0K | $50.11 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-04-14 | 2026-04-10 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-09 | 2026-04-08 | Roper Martin Chief Executive Officer | SSale | −25.0K | $50.95 | $1.27M | Yes (planned) | Form 4 ↗ |
| 2026-04-09 | 2026-04-08 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-04-09 | 2026-04-07 | Roper Martin, Chief Executive Officer | SSale | −25.0K | $50.00 | $1.25M | Yes (planned) | Form 4 ↗ |
| 2026-04-09 | 2026-04-07 | Roper Martin, Chief Executive Officer | MExercise | +25.0K | $10.18 | $254K | Yes (planned) | Form 4 ↗ |
| 2026-03-23 | 2026-03-19 | BAKER COREY Chief Financial Officer | SSale | −2.00K | $55.45 | $111K | Yes (planned) | Form 4 ↗ |
| 2026-03-19 | 2026-03-18 | BAKER COREY Chief Financial Officer | SSale | −2.00K | $58.04 | $116K | Yes (planned) | Form 4 ↗ |
| 2026-03-19 | 2026-03-18 | Sadowsky Kenneth Director | SSale | −3.90K | $56.92 | $222K | Yes (planned) | Form 4 ↗ |
| 2026-03-19 | 2026-03-17 | BAKER COREY Chief Financial Officer | SSale | −2.00K | $59.92 | $120K | Yes (planned) | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also COCO’s full analysis or the market-wide insider trading feed. The tabs above jump to COCO’s other SEC data.
Source: SEC Form 4 filings for COCO, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
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