As of the latest Form 4 filed Jul 2, 2026.
What ELF Beauty Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 42 most recent filings for ELF.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-02 | 2026-07-01 | Hartnett Jennifer Catherine Chief Commercial Officer | SSale | −25.4K | $80.00 | $2.03M | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG Chief Executive Officer | SSale | −2.30K | $79.74 | $183K | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG, Chief Executive Officer | SSale | −26.0K | $78.96 | $2.05M | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG, Chief Executive Officer | SSale | −16.1K | $78.22 | $1.26M | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG, Chief Executive Officer | SSale | −1.10K | $76.76 | $84.4K | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG, Chief Executive Officer | SSale | −600.00 | $75.61 | $45.4K | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG, Chief Executive Officer | SSale | −800.00 | $74.26 | $59.4K | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG, Chief Executive Officer | SSale | −3.30K | $73.59 | $243K | Yes (planned) | Form 4 ↗ |
| 2026-07-02 | 2026-07-01 | AMIN TARANG, Chief Executive Officer | MExercise | +50.2K | $26.84 | $1.35M | Yes (planned) | Form 4 ↗ |
| 2026-06-11 | 2026-06-10 | AMIN TARANG Chief Executive Officer | GGift | +30.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-10 | AMIN TARANG, Chief Executive Officer | GGift | −30.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-10 | AMIN TARANG, Chief Executive Officer | GGift | +18.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-10 | AMIN TARANG, Chief Executive Officer | GGift | −18.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-09 | Hartnett Jennifer Catherine Chief Commercial Officer | SSale | −4.35K | $51.53 | $224K | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-09 | Franks Joshua Allen SVP, Operations | SSale | −3.50K | $51.53 | $181K | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-09 | FIELDS MANDY J See Remarks | SSale | −4.33K | $51.53 | $223K | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-09 | MARCHISOTTO KORY See Remarks | SSale | −4.35K | $51.53 | $224K | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-09 | Milsten Scott Insider | SSale | −4.16K | $51.53 | $214K | No | Form 4 ↗ |
| 2026-06-11 | 2025-06-09 | AMIN TARANG Chief Executive Officer | SSale | −7.00K | $51.53 | $361K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-04 | Hartnett Jennifer Catherine Chief Commercial Officer | SSale | −10.3K | $51.94 | $536K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-04 | Franks Joshua Allen SVP, Operations | SSale | −6.85K | $51.94 | $356K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-04 | FIELDS MANDY J See Remarks | SSale | −8.46K | $51.94 | $440K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-04 | MARCHISOTTO KORY See Remarks | SSale | −8.51K | $51.94 | $442K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-04 | Milsten Scott Insider | SSale | −8.51K | $51.94 | $442K | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Franks Joshua Allen SVP, Operations | AAward | +42.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | FIELDS MANDY J See Remarks | AAward | +42.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | MARCHISOTTO KORY See Remarks | AAward | +42.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | Milsten Scott Insider | AAward | +42.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-05 | 2026-06-03 | AMIN TARANG Chief Executive Officer | AAward | +71.2K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-05 | 2025-06-04 | AMIN TARANG, Chief Executive Officer | SSale | −15.8K | $51.94 | $822K | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | Franks Joshua Allen SVP, Operations | SSale | −23.5K | $63.66 | $1.50M | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | Hartnett Jennifer Catherine Chief Commercial Officer | SSale | −20.8K | $63.66 | $1.33M | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | Milsten Scott Insider | SSale | −23.8K | $63.66 | $1.51M | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | FIELDS MANDY J See Remarks | SSale | −23.7K | $63.66 | $1.51M | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | MARCHISOTTO KORY See Remarks | SSale | −23.8K | $63.66 | $1.51M | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-27 | AMIN TARANG Chief Executive Officer | SSale | −41.5K | $63.66 | $2.64M | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | Franks Joshua Allen SVP, Operations | AAward | +42.2K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | Hartnett Jennifer Catherine Chief Commercial Officer | AAward | +37.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | Milsten Scott Insider | AAward | +42.2K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | FIELDS MANDY J See Remarks | AAward | +42.2K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | MARCHISOTTO KORY See Remarks | AAward | +42.2K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | AMIN TARANG Chief Executive Officer | AAward | +73.9K | $0.00 | $0.00 | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also ELF’s full analysis or the market-wide insider trading feed. The tabs above jump to ELF’s other SEC data.
Source: SEC Form 4 filings for ELF, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.