As of the latest Form 4 filed Jun 29, 2026.
What Grocery Outlet Holding Corp insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 44 most recent filings for GO.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-06-29 | 2026-06-25 | Miller Paul Blaine See Remarks | PPurchase | +5.00K | $9.50 | $47.5K | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-18 | Miller Paul Blaine See Remarks | PPurchase | +10.0K | $9.37 | $93.7K | No | Form 4 ↗ |
| 2026-06-16 | 2026-06-15 | Miller Paul Blaine See Remarks | AAward | +27.4K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-16 | 2026-06-15 | Leary Susan Michelle SVP, Accounting | AAward | +4.43K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-16 | 2026-06-15 | Ferry Ian Daniel EVP, CFO and Treasurer | AAward | +12.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | Jaros Carey F. Director | AAward | +18.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | York Jeffrey Director | AAward | +18.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | Lindberg Eric J. Jr. Director | AAward | +18.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | BACHMAN JOHN E. Director | AAward | +18.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | Allen Frances L. Director | AAward | +22.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | Molloy Lawrence Director | AAward | +18.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | KOBAYASHI MICHAEL K Director | AAward | +18.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | THORNTON FELICIA D Director | AAward | +22.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-06-02 | 2026-06-01 | HABEN MARY KAY Director | AAward | +18.9K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-30 | 2026-03-27 | Ragatz Erik D. Director | PPurchase | +125K | $7.06 | $883K | No | Form 4 ↗ |
| 2026-03-25 | 2026-03-24 | Potter Jason J. N. President and CEO | PPurchase | +2.56K | $6.68 | $17.1K | No | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Potter Jason J. N., President and CEO | PPurchase | +110K | $6.35 | $700K | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-19 | Potter Jason J. N. President and CEO | PPurchase | +286K | $5.90 | $1.69M | No | Form 4 ↗ |
| 2026-03-19 | 2026-03-19 | Ragatz Erik D. Director | PPurchase | +50.0K | $5.75 | $288K | No | Form 4 ↗ |
| 2026-03-19 | 2026-03-18 | Ragatz Erik D., Director | PPurchase | +34.0K | $5.85 | $199K | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Potter Jason J. N. President and CEO | AAward | +187K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Bortner Andrea Renee See Remarks | AAward | +21.5K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Bortner Andrea Renee, See Remarks | AAward | +43.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | MILLER CHRISTOPHER M EVP, Chief Financial Officer | AAward | +49.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Thompson Luke D EVP, GC and Secretary | AAward | +20.2K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Thompson Luke D, EVP, GC and Secretary | AAward | +40.5K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Delly Matthew Patrick See Remarks | AAward | +43.5K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Kerr Frank Michael See Remarks | AAward | +43.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-12 | 2026-03-11 | Ragatz Erik D. Director | PPurchase | +125K | $6.00 | $750K | No | Form 4 ↗ |
| 2026-03-11 | 2026-03-10 | Jaros Carey F. Director | PPurchase | +40.0K | $6.26 | $250K | No | Form 4 ↗ |
| 2026-03-11 | 2026-03-10 | Bortner Andrea Renee See Remarks | SSale | −1.63K | $6.30 | $10.3K | Yes (planned) | Form 4 ↗ |
| 2026-03-11 | 2026-03-09 | York Jeffrey Director | PPurchase | +118K | $5.82 | $687K | No | Form 4 ↗ |
| 2026-03-11 | 2026-03-09 | York Jeffrey, Director | PPurchase | +2.00K | $5.72 | $11.4K | No | Form 4 ↗ |
| 2026-03-11 | 2026-03-09 | Lindberg Eric J. Jr. Director | PPurchase | +275K | $5.98 | $1.64M | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-09 | Potter Jason J. N. President and CEO | SSale | −67.4K | $5.84 | $394K | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-09 | Bortner Andrea Renee See Remarks | SSale | −4.05K | $5.84 | $23.7K | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-09 | Wilson Steven K. EVP, Chief Purchasing Officer | SSale | −5.14K | $5.84 | $30.0K | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-09 | Thompson Luke D EVP, GC and Secretary | SSale | −3.79K | $5.84 | $22.1K | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-09 | MILLER CHRISTOPHER M EVP, Chief Financial Officer | SSale | −5.02K | $5.84 | $29.3K | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-06 | Bortner Andrea Renee See Remarks | AAward | +10.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-06 | Wilson Steven K. EVP, Chief Purchasing Officer | AAward | +13.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-10 | 2026-03-06 | Thompson Luke D EVP, GC and Secretary | AAward | +9.51K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-03-09 | 2026-03-06 | BACHMAN JOHN E. Director | PPurchase | +11.4K | $6.46 | $73.9K | No | Form 4 ↗ |
| 2026-03-09 | 2026-03-06 | BACHMAN JOHN E., Director | PPurchase | +4.56K | $6.45 | $29.4K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also GO’s full analysis or the market-wide insider trading feed. The tabs above jump to GO’s other SEC data.
Source: SEC Form 4 filings for GO, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.