As of the latest Form 4 filed May 26, 2026.
What Honest Company Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 38 most recent filings for HNST.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-05-26 | 2026-05-21 | Bruce Curtiss James III Chief Financial Officer | AAward | +60.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-22 | von Kunssberg Etienne SVP, Supply Chain | SSale | −4.54K | $3.34 | $15.2K | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | WHITE JAMES D Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | Warren Jessica Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | Turner Andrea Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | Lynch Alissa Hsu Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | Hartung Jack Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | Gentile Susan Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | BAYNE KATIE J Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-21 | BARKLEY MICHAEL J. Director | AAward | +42.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | von Kunssberg Etienne SVP, Supply Chain | SSale | −2.65K | $3.14 | $8.32K | No | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | Vernon Carla Chief Executive Officer | SSale | −119K | $3.14 | $375K | Yes (planned) | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | Winchell Stephen Chief Innovation Officer | SSale | −12.9K | $3.14 | $40.5K | Yes (planned) | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | SSale | −6.67K | $3.14 | $21.0K | Yes (planned) | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | Sheehey Brendan General Counsel | SSale | −9.78K | $3.14 | $30.7K | Yes (planned) | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | Mayle Jonathan SVP, Customer Sales | SSale | −6.24K | $3.14 | $19.6K | Yes (planned) | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | Bruce Curtiss James III Chief Financial Officer | SSale | −12.7K | $3.14 | $39.8K | Yes (planned) | Form 4 ↗ |
| 2026-05-22 | 2026-05-20 | Ball Dorria L. Chief People Officer | SSale | −6.90K | $3.14 | $21.7K | Yes (planned) | Form 4 ↗ |
| 2026-03-10 | 2026-03-09 | von Kunssberg Etienne SVP, Supply Chain | SSale | −16.6K | $2.75 | $45.7K | No | Form 4 ↗ |
| 2026-03-09 | 2026-03-05 | Ball Dorria L. Chief People Officer | SSale | −15.1K | $2.85 | $43.0K | Yes (planned) | Form 4 ↗ |
| 2026-03-09 | 2026-03-05 | Mayle Jonathan SVP, Customer Sales | SSale | −12.7K | $2.85 | $36.3K | Yes (planned) | Form 4 ↗ |
| 2026-03-09 | 2026-03-05 | Sheehey Brendan General Counsel | SSale | −22.6K | $2.85 | $64.3K | Yes (planned) | Form 4 ↗ |
| 2026-03-09 | 2026-03-05 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | SSale | −14.9K | $2.85 | $42.4K | Yes (planned) | Form 4 ↗ |
| 2026-03-09 | 2026-03-05 | Vernon Carla Chief Executive Officer | SSale | −129K | $2.85 | $369K | Yes (planned) | Form 4 ↗ |
| 2026-03-09 | 2026-03-05 | von Kunssberg Etienne SVP, Supply Chain | SSale | −12.2K | $2.85 | $34.7K | Yes (planned) | Form 4 ↗ |
| 2026-03-09 | 2026-03-05 | Winchell Stephen Chief Innovation Officer | SSale | −21.3K | $2.85 | $60.7K | Yes (planned) | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | Ball Dorria L. Chief People Officer | AAward | +185K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | Vernon Carla Chief Executive Officer | AAward | +1.29M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | Mayle Jonathan SVP, Customer Sales | AAward | +175K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | Sheehey Brendan General Counsel | AAward | +191K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | Bruce Curtiss James III Chief Financial Officer | AAward | +336K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | Sternweis Thomas SVP, Enterprise Dev. & Strat. | AAward | +197K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | von Kunssberg Etienne SVP, Supply Chain | AAward | +206K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-24 | Winchell Stephen Chief Innovation Officer | AAward | +191K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-02 | 2026-01-01 | Gentile Susan Director | AAward | +28.5K | $2.72 | $77.5K | No | Form 4 ↗ |
| 2026-01-02 | 2026-01-01 | BAYNE KATIE J Director | AAward | +27.6K | $2.72 | $75.0K | No | Form 4 ↗ |
| 2026-01-02 | 2026-01-01 | Hartung Jack Director | AAward | +29.4K | $2.72 | $80.0K | No | Form 4 ↗ |
| 2026-01-02 | 2026-01-01 | Turner Andrea Director | AAward | +26.7K | $2.72 | $72.5K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also HNST’s full analysis or the market-wide insider trading feed. The tabs above jump to HNST’s other SEC data.
Source: SEC Form 4 filings for HNST, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.