As of the latest Form 4 filed Jul 6, 2026.
What Harley-Davidson Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 58 most recent filings for HOG.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-06 | 2026-07-01 | Root Jonathan R CFO and CCO | SSale | −1.55K | $24.44 | $38.0K | Yes (planned) | Form 4 ↗ |
| 2026-06-03 | 2026-06-01 | Root Jonathan R CFO and CCO | SSale | −1.55K | $23.87 | $37.1K | Yes (planned) | Form 4 ↗ |
| 2026-05-26 | 2026-05-21 | Reintjes Matthew J Director | AAward | +2.48K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-26 | 2026-05-21 | NOVA DANIEL J Director | AAward | +4.74K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-21 | 2026-05-19 | Root Jonathan R CFO and CCO | SSale | −1.55K | $24.21 | $37.6K | Yes (planned) | Form 4 ↗ |
| 2026-05-18 | 2026-05-14 | Flees Lori Ann Director | MExercise | +6.01K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-18 | 2026-05-14 | Masood Rafeh Director | MExercise | +6.01K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-18 | 2026-05-14 | Sylvester Maryrose Director | MExercise | +6.01K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-18 | 2026-05-14 | Golston Allan C. Director | MExercise | +3.01K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-18 | 2026-05-14 | Alstead Troy Director | MExercise | +6.01K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-18 | 2026-05-14 | FARLEY JR JAMES D Director | MExercise | +6.01K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-13 | 2026-05-11 | Krause Paul J Chief Legal Officer | SSale | −1.56K | $26.00 | $40.7K | Yes (planned) | Form 4 ↗ |
| 2026-03-16 | 2026-03-12 | Do Charles Sr. Vice President, HDFSI | SSale | −4.24K | $18.10 | $76.7K | No | Form 4 ↗ |
| 2026-03-09 | 2026-03-09 | Flees Lori Ann Director | PPurchase | +4.00K | $18.89 | $75.5K | No | Form 4 ↗ |
| 2026-03-09 | 2026-03-09 | Starrs Artie President & CEO | PPurchase | +15.0K | $19.10 | $287K | No | Form 4 ↗ |
| 2026-02-26 | 2026-02-25 | FARLEY JR JAMES D Director | SSale | −6.45K | $18.71 | $121K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Koval Glen SVP Motorcycle Development | FTax | −742.00 | $20.42 | $15.2K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Koval Glen, SVP Motorcycle Development | AAward | +2.29K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Termaat Tori Chief Human Resources Officer | FTax | −1.24K | $20.42 | $25.3K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Termaat Tori, Chief Human Resources Officer | AAward | +2.54K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Root Jonathan R CFO and CCO | FTax | −821.00 | $20.42 | $16.8K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Root Jonathan R, CFO and CCO | AAward | +2.80K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Krause Paul J Chief Legal Officer | FTax | −1.77K | $20.42 | $36.1K | No | Form 4 ↗ |
| 2026-02-19 | 2026-02-17 | Krause Paul J, Chief Legal Officer | AAward | +3.76K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Beck Bryan Andrew Insider | FTax | −135.00 | $20.49 | $2.77K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Beck Bryan Andrew, Insider | MExercise | +398.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Koval Glen SVP Motorcycle Development | FTax | −362.00 | $20.49 | $7.42K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Koval Glen, SVP Motorcycle Development | MExercise | +968.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Termaat Tori Chief Human Resources Officer | FTax | −562.00 | $20.49 | $11.5K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Termaat Tori, Chief Human Resources Officer | MExercise | +1.07K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Root Jonathan R CFO and CCO | FTax | −348.00 | $20.49 | $7.13K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Root Jonathan R, CFO and CCO | MExercise | +1.19K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Krause Paul J Chief Legal Officer | FTax | −748.00 | $20.49 | $15.3K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-09 | Krause Paul J, Chief Legal Officer | MExercise | +1.59K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Beck Bryan Andrew Insider | FTax | −372.00 | $20.01 | $7.44K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Beck Bryan Andrew, Insider | MExercise | +1.10K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Do Charles Sr. Vice President, HDFSI | FTax | −1.94K | $20.01 | $38.8K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Do Charles, Sr. Vice President, HDFSI | MExercise | +5.21K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Koval Glen SVP Motorcycle Development | FTax | −1.47K | $20.01 | $29.3K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Koval Glen, SVP Motorcycle Development | MExercise | +3.93K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Termaat Tori Chief Human Resources Officer | FTax | −1.64K | $20.01 | $32.9K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Termaat Tori, Chief Human Resources Officer | MExercise | +3.14K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Root Jonathan R CFO and CCO | FTax | −3.00K | $20.01 | $60.0K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Root Jonathan R, CFO and CCO | MExercise | +9.98K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Krause Paul J Chief Legal Officer | FTax | −2.44K | $20.01 | $48.7K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-06 | Krause Paul J, Chief Legal Officer | MExercise | +4.80K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Beck Bryan Andrew Insider | FTax | −201.00 | $20.51 | $4.12K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Beck Bryan Andrew, Insider | MExercise | +590.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Do Charles Sr. Vice President, HDFSI | FTax | −571.00 | $20.51 | $11.7K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Do Charles, Sr. Vice President, HDFSI | MExercise | +1.53K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Koval Glen SVP Motorcycle Development | FTax | −510.00 | $20.51 | $10.5K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Koval Glen, SVP Motorcycle Development | MExercise | +1.37K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Termaat Tori Chief Human Resources Officer | FTax | −793.00 | $20.51 | $16.3K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Termaat Tori, Chief Human Resources Officer | MExercise | +1.51K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Root Jonathan R CFO and CCO | FTax | −1.10K | $20.51 | $22.5K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Root Jonathan R, CFO and CCO | MExercise | +3.17K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Krause Paul J Chief Legal Officer | FTax | −1.17K | $20.51 | $24.1K | No | Form 4 ↗ |
| 2026-02-09 | 2026-02-05 | Krause Paul J, Chief Legal Officer | MExercise | +2.24K | $0.00 | $0.00 | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also HOG’s full analysis or the market-wide insider trading feed. The tabs above jump to HOG’s other SEC data.
Source: SEC Form 4 filings for HOG, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.