As of the latest Form 4 filed Jul 10, 2026.
What Ethos Technologies Inc. Class A Common Stock insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 81 most recent filings for LIFE.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-10 | 2026-07-08 | Colis Peter George CEO and Secretary | AAward | +900K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-07-10 | 2026-07-08 | Wang Lingke President | AAward | +900K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Colis Peter George CEO and Secretary | CConvert | −55.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Colis Peter George, CEO and Secretary | SSale | −5.14K | $22.78 | $117K | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Colis Peter George, CEO and Secretary | SSale | −54.9K | $22.00 | $1.21M | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Wang Lingke President | CConvert | −69.5K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Wang Lingke, President | SSale | −6.85K | $22.77 | $156K | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Wang Lingke, President | SSale | −39.5K | $21.99 | $868K | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Capozzi Christopher M. Chief Financial Officer | SSale | −17.6K | $22.72 | $401K | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Capozzi Christopher M., Chief Financial Officer | SSale | −63.0K | $21.97 | $1.38M | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Kucharski Brandt Walter Chief Accounting Officer | SSale | −499.00 | $22.66 | $11.3K | No | Form 4 ↗ |
| 2026-05-19 | 2026-05-15 | Kucharski Brandt Walter, Chief Accounting Officer | SSale | −5.32K | $22.00 | $117K | No | Form 4 ↗ |
| 2026-05-19 | 2026-04-28 | Capozzi Christopher M. Chief Financial Officer | AAward | +80.3K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-19 | 2026-04-28 | Kucharski Brandt Walter Chief Accounting Officer | AAward | +56.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-03 | 2026-01-30 | SOFTBANK GROUP CORP. 10% owner | CConvert | +2.70M | — | — | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD. 10% owner | DDisposition | −143K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −2.13M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −1.24M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −122K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −338K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −8.03M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +143K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +2.13M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +1.24M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +122K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +338K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +8.03M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD. 10% owner | DDisposition | −143K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −2.13M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −1.24M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −122K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −338K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | DDisposition | −8.03M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +143K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +2.13M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +1.24M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +122K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +338K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | SC US (TTGP), LTD., 10% owner | CConvert | +8.03M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | Accel Growth Fund IV L.P. 10% owner | CConvert | −38.6K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | Accel Growth Fund IV L.P., 10% owner | CConvert | +38.6K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | Accel Growth Fund IV L.P., 10% owner | CConvert | −324K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | Accel Growth Fund IV L.P., 10% owner | CConvert | +324K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | Accel Growth Fund IV L.P., 10% owner | CConvert | −6.78M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | Accel Growth Fund IV L.P., 10% owner | CConvert | +6.78M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF Director | DDisposition | −143K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | DDisposition | −2.13M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | DDisposition | −1.24M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | DDisposition | −122K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | DDisposition | −338K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | DDisposition | −8.03M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | CConvert | +143K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | CConvert | +2.13M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | CConvert | +1.24M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | CConvert | +122K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | CConvert | +338K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-30 | BOTHA ROELOF, Director | CConvert | +8.03M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-02-02 | 2026-01-29 | BOTHA ROELOF, Director | PPurchase | +261K | $19.00 | $4.95M | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Mullin Mark W. Director | PPurchase | +5.26K | $19.00 | $100.0K | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Colis Peter George CEO and Secretary | CConvert | −215K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Colis Peter George, CEO and Secretary | CConvert | −129K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Colis Peter George, CEO and Secretary | CConvert | −6.15M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke President | CConvert | −292K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −292K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −292K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −292K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −292K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −292K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −389K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −64.0K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Wang Lingke, President | CConvert | −3.94M | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Sharma Vipul Chief Technology Officer | SSale | −200K | $17.86 | $3.57M | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Kucharski Brandt Walter Chief Accounting Officer | SSale | −12.4K | $17.86 | $222K | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | Lantz Erin N Chief Revenue Officer | SSale | −163K | $17.86 | $2.91M | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-30 | WHEELER WILLIAM J Director | PPurchase | +261K | $19.00 | $4.95M | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-29 | Colis Peter George CEO and Secretary | FTax | −563K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-29 | Wang Lingke President | FTax | −411K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-29 | Sharma Vipul Chief Technology Officer | FTax | −212K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-29 | Kucharski Brandt Walter Chief Accounting Officer | FTax | −53.2K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-29 | Lantz Erin N Chief Revenue Officer | FTax | −64.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-01-30 | 2026-01-28 | Lantz Erin N, Chief Revenue Officer | MExercise | +85.2K | $2.98 | $254K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also LIFE’s full analysis or the market-wide insider trading feed. The tabs above jump to LIFE’s other SEC data.
Source: SEC Form 4 filings for LIFE, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.