As of the latest Form 4 filed Jul 8, 2026.
What MediaAlpha Inc. insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 75 most recent filings for MAX.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-08 | 2026-07-08 | Nonko Eugene Director | SSale | −8.21K | $13.61 | $112K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-08 | Nonko Eugene, Director | SSale | −3.28K | $13.78 | $45.2K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-07 | Yi Steven See Remarks | SSale | −26.5K | $14.07 | $372K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-07 | Nonko Eugene Director | SSale | −9.52K | $14.06 | $134K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-07 | Nonko Eugene, Director | SSale | −4.95K | $14.08 | $69.7K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-06 | Yi Steven See Remarks | SSale | −17.3K | $14.01 | $242K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-06 | Nonko Eugene Director | SSale | −25.4K | $13.86 | $351K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-06 | Nonko Eugene, Director | SSale | −25.0K | $13.91 | $348K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-07-01 | Nonko Eugene Director | SSale | −9.06K | $12.80 | $116K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-07-01 | Nonko Eugene, Director | SSale | −4.51K | $12.77 | $57.6K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-07-01 | Yi Steven See Remarks | SSale | −96.0K | $12.90 | $1.24M | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-30 | Nonko Eugene Director | SSale | −7.78K | $12.44 | $96.7K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-30 | Nonko Eugene, Director | SSale | −2.67K | $12.42 | $33.1K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Nonko Eugene, Director | SSale | −7.78K | $11.93 | $92.8K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Nonko Eugene, Director | SSale | −2.67K | $11.81 | $31.5K | Yes (planned) | Form 4 ↗ |
| 2026-06-26 | 2026-06-26 | Yeh Kuanling Amy Chief Technology Officer | SSale | −3.00K | $11.16 | $33.5K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-24 | Nonko Eugene Director | SSale | −6.67K | $10.47 | $69.8K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-24 | Nonko Eugene, Director | SSale | −1.07K | $10.46 | $11.2K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-23 | Nonko Eugene, Director | SSale | −6.67K | $10.17 | $67.8K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-23 | Nonko Eugene, Director | SSale | −1.07K | $10.09 | $10.8K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-22 | Nonko Eugene, Director | SSale | −6.67K | $10.15 | $67.7K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-22 | Nonko Eugene, Director | SSale | −1.07K | $10.00 | $10.7K | Yes (planned) | Form 4 ↗ |
| 2026-06-18 | 2026-06-17 | Nonko Eugene Director | SSale | −6.67K | $10.01 | $66.7K | Yes (planned) | Form 4 ↗ |
| 2026-06-18 | 2026-06-17 | Nonko Eugene, Director | SSale | −1.07K | $10.00 | $10.7K | Yes (planned) | Form 4 ↗ |
| 2026-06-18 | 2026-06-16 | Yi Steven See Remarks | SSale | −24.0K | $10.01 | $240K | Yes (planned) | Form 4 ↗ |
| 2026-06-18 | 2026-06-16 | Nonko Eugene Director | SSale | −13.3K | $10.00 | $133K | Yes (planned) | Form 4 ↗ |
| 2026-06-18 | 2026-06-16 | Nonko Eugene, Director | SSale | −2.13K | $10.00 | $21.3K | Yes (planned) | Form 4 ↗ |
| 2026-06-15 | 2026-06-15 | Cramer Keith Chief Revenue Officer | SSale | −13.0K | $9.47 | $123K | Yes (planned) | Form 4 ↗ |
| 2026-06-12 | 2026-06-10 | Nonko Eugene Director | SSale | −20.0K | $10.00 | $200K | Yes (planned) | Form 4 ↗ |
| 2026-06-12 | 2026-06-10 | Nonko Eugene, Director | SSale | −3.20K | $10.00 | $32.0K | Yes (planned) | Form 4 ↗ |
| 2026-06-05 | 2026-06-05 | Yeh Kuanling Amy Chief Technology Officer | SSale | −3.00K | $8.89 | $26.7K | Yes (planned) | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Arasu Venmal (Raji) Director | AAward | +20.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Jones Ramon Director | AAward | +20.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | VRABECK KATHY P Director | AAward | +20.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Hunt Bradley William Director | AAward | +20.8K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-06 | 2026-05-06 | Yi Steven See Remarks | SSale | −4.00K | $9.14 | $36.5K | Yes (planned) | Form 4 ↗ |
| 2026-05-06 | 2026-05-05 | Yi Steven, See Remarks | SSale | −4.00K | $8.93 | $35.7K | Yes (planned) | Form 4 ↗ |
| 2026-05-06 | 2026-05-04 | Yi Steven, See Remarks | SSale | −4.00K | $9.05 | $36.2K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-29 | Yi Steven See Remarks | SSale | −26.7K | $10.00 | $267K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-29 | Nonko Eugene Director | SSale | −26.9K | $10.01 | $269K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-29 | Nonko Eugene, Director | SSale | −25.6K | $10.01 | $256K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-28 | Yi Steven See Remarks | SSale | −6.57K | $10.00 | $65.7K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-28 | Nonko Eugene Director | SSale | −5.15K | $10.00 | $51.5K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-28 | Nonko Eugene, Director | SSale | −2.00K | $10.00 | $20.0K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-27 | Yi Steven See Remarks | SSale | −33.7K | $9.99 | $336K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-27 | Nonko Eugene Director | SSale | −27.5K | $10.04 | $276K | Yes (planned) | Form 4 ↗ |
| 2026-04-29 | 2026-04-27 | Nonko Eugene, Director | SSale | −28.0K | $10.04 | $281K | Yes (planned) | Form 4 ↗ |
| 2026-04-22 | 2026-04-22 | Yi Steven See Remarks | SSale | −4.00K | $9.88 | $39.5K | Yes (planned) | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Yi Steven, See Remarks | SSale | −16.0K | $10.08 | $162K | Yes (planned) | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Nonko Eugene Director | SSale | −22.3K | $10.07 | $224K | Yes (planned) | Form 4 ↗ |
| 2026-04-22 | 2026-04-21 | Nonko Eugene, Director | SSale | −15.2K | $10.09 | $153K | Yes (planned) | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | Yi Steven See Remarks | SSale | −28.5K | $10.06 | $287K | Yes (planned) | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | Nonko Eugene Director | SSale | −49.8K | $10.04 | $501K | Yes (planned) | Form 4 ↗ |
| 2026-04-22 | 2026-04-20 | Nonko Eugene, Director | SSale | −24.5K | $10.05 | $247K | Yes (planned) | Form 4 ↗ |
| 2026-04-15 | 2026-04-15 | Yi Steven See Remarks | SSale | −4.00K | $9.68 | $38.7K | Yes (planned) | Form 4 ↗ |
| 2026-04-15 | 2026-04-15 | Cramer Keith Chief Revenue Officer | SSale | −10.0K | $9.68 | $96.8K | Yes (planned) | Form 4 ↗ |
| 2026-04-15 | 2026-04-14 | Yi Steven See Remarks | SSale | −4.00K | $9.47 | $37.9K | Yes (planned) | Form 4 ↗ |
| 2026-04-15 | 2026-04-13 | Yi Steven, See Remarks | SSale | −4.00K | $9.07 | $36.3K | Yes (planned) | Form 4 ↗ |
| 2026-04-10 | 2026-04-10 | Yeh Kuanling Amy Chief Technology Officer | SSale | −3.00K | $9.25 | $27.8K | Yes (planned) | Form 4 ↗ |
| 2026-04-08 | 2026-04-08 | Yi Steven See Remarks | SSale | −4.00K | $9.78 | $39.1K | Yes (planned) | Form 4 ↗ |
| 2026-04-08 | 2026-04-07 | Yi Steven, See Remarks | SSale | −4.00K | $9.46 | $37.8K | Yes (planned) | Form 4 ↗ |
| 2026-04-08 | 2026-04-06 | Yi Steven, See Remarks | SSale | −4.00K | $9.34 | $37.4K | Yes (planned) | Form 4 ↗ |
| 2026-04-01 | 2026-04-01 | Yi Steven See Remarks | SSale | −4.00K | $9.15 | $36.6K | Yes (planned) | Form 4 ↗ |
| 2026-04-01 | 2026-03-31 | Yi Steven, See Remarks | SSale | −4.00K | $9.60 | $38.4K | Yes (planned) | Form 4 ↗ |
| 2026-04-01 | 2026-03-30 | Yi Steven, See Remarks | SSale | −4.00K | $9.23 | $36.9K | Yes (planned) | Form 4 ↗ |
| 2026-03-27 | 2026-03-27 | Yeh Kuanling Amy Chief Technology Officer | SSale | −3.00K | $9.44 | $28.3K | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-25 | Yi Steven See Remarks | SSale | −4.00K | $9.42 | $37.7K | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-24 | Yi Steven, See Remarks | SSale | −4.00K | $9.48 | $37.9K | Yes (planned) | Form 4 ↗ |
| 2026-03-25 | 2026-03-23 | Yi Steven, See Remarks | SSale | −4.00K | $9.67 | $38.7K | Yes (planned) | Form 4 ↗ |
| 2026-03-18 | 2026-03-18 | Yi Steven See Remarks | SSale | −4.00K | $9.59 | $38.4K | Yes (planned) | Form 4 ↗ |
| 2026-03-11 | 2026-03-11 | Yi Steven See Remarks | SSale | −4.00K | $9.68 | $38.7K | Yes (planned) | Form 4 ↗ |
| 2026-03-11 | 2026-03-10 | Yi Steven, See Remarks | SSale | −4.00K | $9.75 | $39.0K | Yes (planned) | Form 4 ↗ |
| 2026-03-11 | 2026-03-09 | Yi Steven, See Remarks | SSale | −5.65K | $9.86 | $55.7K | Yes (planned) | Form 4 ↗ |
| 2026-03-11 | 2026-03-09 | Nonko Eugene Director | SSale | −2.12K | $10.00 | $21.1K | Yes (planned) | Form 4 ↗ |
| 2026-03-11 | 2026-03-09 | Nonko Eugene, Director | SSale | −1.99K | $10.00 | $19.9K | Yes (planned) | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also MAX’s full analysis or the market-wide insider trading feed. The tabs above jump to MAX’s other SEC data.
Source: SEC Form 4 filings for MAX, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.