As of the latest Form 4 filed Jun 29, 2026.
What Natures Sunshine Products Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 57 most recent filings for NATR.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-06-29 | 2026-06-26 | Herbert Kevin R. EVP & President, North America | FTax | −1.98K | $21.02 | $41.5K | No | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Herbert Kevin R. EVP & President, North America | SSale | −866.00 | $20.75 | $18.0K | No | Form 4 ↗ |
| 2026-06-15 | 2026-06-12 | Herbert Kevin R., EVP & President, North America | SSale | −1.13K | $20.63 | $23.4K | No | Form 4 ↗ |
| 2026-06-11 | 2026-06-05 | Yates Bryant J EVP & President, Europe | SSale | −12.0K | $19.90 | $238K | No | Form 4 ↗ |
| 2026-06-03 | 2026-06-01 | Norman Daniel C EVP & President, Asia | SSale | −9.71K | $20.64 | $200K | No | Form 4 ↗ |
| 2026-05-20 | 2026-05-15 | Fasching Steven J. Director | AAward | +4.50K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Brower Nathan G EVP, General Counsel | FTax | −441.00 | $25.92 | $11.4K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Brower Nathan G, EVP, General Counsel | MExercise | +1.53K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Brower Nathan G, EVP, General Counsel | FTax | −645.00 | $25.92 | $16.7K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Brower Nathan G, EVP, General Counsel | MExercise | +2.23K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Brower Nathan G, EVP, General Counsel | FTax | −582.00 | $25.92 | $15.1K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Brower Nathan G, EVP, General Counsel | MExercise | +2.01K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Fritz Erich A EVP, Global Supply Chain | FTax | −469.00 | $25.92 | $12.2K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Fritz Erich A, EVP, Global Supply Chain | MExercise | +1.37K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Fuller Kevin Gregory Global Chief Marketing Officer | FTax | −573.00 | $25.92 | $14.8K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Fuller Kevin Gregory, Global Chief Marketing Officer | MExercise | +1.68K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Herbert Kevin R. EVP & President, North America | FTax | −366.00 | $25.92 | $9.48K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Herbert Kevin R., EVP & President, North America | MExercise | +1.50K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Jones Leslie Shane EVP & Chief Financial Officer | FTax | −1.09K | $25.92 | $28.2K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Jones Leslie Shane, EVP & Chief Financial Officer | MExercise | +2.48K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Jones Leslie Shane, EVP & Chief Financial Officer | FTax | −1.76K | $25.92 | $45.5K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Jones Leslie Shane, EVP & Chief Financial Officer | MExercise | +4.00K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Lanoy Jonathan David SVP, Chief Accounting Officer | FTax | −327.00 | $25.92 | $8.47K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Lanoy Jonathan David, SVP, Chief Accounting Officer | MExercise | +1.13K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Lanoy Jonathan David, SVP, Chief Accounting Officer | FTax | −452.00 | $25.92 | $11.7K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Lanoy Jonathan David, SVP, Chief Accounting Officer | MExercise | +1.56K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Lanoy Jonathan David, SVP, Chief Accounting Officer | FTax | −133.00 | $25.92 | $3.45K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Lanoy Jonathan David, SVP, Chief Accounting Officer | MExercise | +460.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Norman Daniel C EVP & President, Asia | FTax | −613.00 | $25.92 | $15.9K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Norman Daniel C, EVP & President, Asia | MExercise | +2.12K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Norman Daniel C, EVP & President, Asia | FTax | −784.00 | $25.92 | $20.3K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Norman Daniel C, EVP & President, Asia | MExercise | +2.72K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Norman Daniel C, EVP & President, Asia | FTax | −707.00 | $25.92 | $18.3K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Norman Daniel C, EVP & President, Asia | MExercise | +2.45K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Romanzi Kenneth G. Chief Executive Officer | FTax | −5.75K | $25.92 | $149K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Romanzi Kenneth G., Chief Executive Officer | MExercise | +13.1K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Yates Bryant J EVP & President, Europe | FTax | −472.00 | $25.92 | $12.2K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Yates Bryant J, EVP & President, Europe | MExercise | +1.63K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Yates Bryant J, EVP & President, Europe | FTax | −784.00 | $25.92 | $20.3K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Yates Bryant J, EVP & President, Europe | MExercise | +2.72K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Yates Bryant J, EVP & President, Europe | FTax | −707.00 | $25.92 | $18.3K | No | Form 4 ↗ |
| 2026-05-07 | 2026-05-05 | Yates Bryant J, EVP & President, Europe | MExercise | +2.45K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-21 | 2026-04-20 | Brower Nathan G EVP, General Counsel | FTax | −1.29K | $27.07 | $34.9K | No | Form 4 ↗ |
| 2026-04-21 | 2026-04-20 | Jones Leslie Shane EVP & Chief Financial Officer | FTax | −3.51K | $27.07 | $95.1K | No | Form 4 ↗ |
| 2026-04-21 | 2026-04-20 | Lanoy Jonathan David SVP, Chief Accounting Officer | FTax | −951.00 | $27.07 | $25.7K | No | Form 4 ↗ |
| 2026-04-21 | 2026-04-20 | Norman Daniel C EVP & President, Asia | FTax | −1.57K | $27.07 | $42.4K | No | Form 4 ↗ |
| 2026-04-21 | 2026-04-20 | Yates Bryant J EVP & President, Europe | FTax | −1.57K | $27.07 | $42.4K | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Fuller Kevin Gregory Global Chief Marketing Officer | JOther | −7.96K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Fritz Erich A EVP, Global Supply Chain | JOther | −8.18K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Romanzi Kenneth G. Chief Executive Officer | JOther | −29.9K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Yates Bryant J EVP & President, Europe | JOther | −7.76K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Norman Daniel C EVP & President, Asia | JOther | −10.1K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Lanoy Jonathan David SVP, Chief Accounting Officer | JOther | −5.42K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Jones Leslie Shane EVP & Chief Financial Officer | JOther | −11.8K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Herbert Kevin R. EVP & President, North America | JOther | −7.12K | — | — | No | Form 4 ↗ |
| 2026-03-26 | 2026-03-06 | Brower Nathan G EVP, General Counsel | JOther | −7.25K | — | — | No | Form 4 ↗ |
| 2026-03-16 | 2026-03-13 | Lanoy Jonathan David SVP, Chief Accounting Officer | SSale | −4.00K | $24.70 | $98.8K | No | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also NATR’s full analysis or the market-wide insider trading feed. The tabs above jump to NATR’s other SEC data.
Source: SEC Form 4 filings for NATR, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.