As of the latest Form 4 filed Jul 8, 2026.
What Stitch Fix insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 36 most recent filings for SFIX.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-07-08 | 2026-07-06 | Aufderhaar David Chief Financial Officer | SSale | −68.0K | $3.79 | $257K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-06 | Bacos Anthony Chief Prod/Technology Officer | SSale | −20.0K | $3.76 | $75.3K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-06 | Bacos Anthony, Chief Prod/Technology Officer | SSale | −50.0K | $3.80 | $190K | Yes (planned) | Form 4 ↗ |
| 2026-07-08 | 2026-07-06 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +50.0K | $2.48 | $124K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Bacos Anthony Chief Prod/Technology Officer | SSale | −50.0K | $4.42 | $221K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Bacos Anthony, Chief Prod/Technology Officer | SSale | −20.0K | $4.42 | $88.5K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +50.0K | $2.48 | $124K | Yes (planned) | Form 4 ↗ |
| 2026-07-01 | 2026-06-29 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +11.00 | $3.99 | $43.89 | Yes (planned) | Form 4 ↗ |
| 2026-06-26 | 2026-06-24 | Bacos Anthony Chief Prod/Technology Officer | SSale | −100K | $4.51 | $451K | Yes (planned) | Form 4 ↗ |
| 2026-06-26 | 2026-06-24 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +100K | $3.99 | $399K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-22 | Bacos Anthony Chief Prod/Technology Officer | SSale | −20.0K | $4.04 | $80.9K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-22 | Bacos Anthony, Chief Prod/Technology Officer | SSale | −50.0K | $4.03 | $202K | Yes (planned) | Form 4 ↗ |
| 2026-06-24 | 2026-06-22 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +50.0K | $2.48 | $124K | Yes (planned) | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Bacos Anthony Chief Prod/Technology Officer | FTax | −37.0K | $4.16 | $154K | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +43.9K | — | — | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Baer Matt Chief Executive Officer | FTax | −108K | $4.16 | $448K | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Baer Matt, Chief Executive Officer | MExercise | +61.5K | — | — | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | O'Connor Casey Chief Legal Officer | FTax | −26.0K | $4.16 | $108K | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | O'Connor Casey, Chief Legal Officer | MExercise | +25.3K | — | — | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Aufderhaar David Chief Financial Officer | FTax | −51.6K | $4.16 | $215K | No | Form 4 ↗ |
| 2026-06-22 | 2026-06-17 | Aufderhaar David, Chief Financial Officer | MExercise | +43.9K | — | — | No | Form 4 ↗ |
| 2026-06-18 | 2026-06-16 | Bacos Anthony Chief Prod/Technology Officer | SSale | −20.0K | $4.17 | $83.3K | Yes (planned) | Form 4 ↗ |
| 2026-06-18 | 2026-06-16 | Bacos Anthony, Chief Prod/Technology Officer | SSale | −50.0K | $4.14 | $207K | Yes (planned) | Form 4 ↗ |
| 2026-06-18 | 2026-06-16 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +50.0K | $2.48 | $124K | Yes (planned) | Form 4 ↗ |
| 2026-04-13 | 2026-04-10 | O'Connor Casey Chief Legal Officer | SSale | −60.0K | $3.08 | $185K | Yes (planned) | Form 4 ↗ |
| 2026-04-08 | 2026-04-07 | Aufderhaar David Chief Financial Officer | SSale | −65.7K | $3.09 | $203K | Yes (planned) | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | O'Connor Casey Chief Legal Officer | FTax | −27.0K | $3.19 | $86.2K | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | O'Connor Casey, Chief Legal Officer | MExercise | +25.3K | — | — | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | Aufderhaar David Chief Financial Officer | FTax | −52.0K | $3.19 | $166K | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | Aufderhaar David, Chief Financial Officer | MExercise | +43.9K | — | — | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | Baer Matt Chief Executive Officer | FTax | −77.8K | $3.19 | $248K | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | Baer Matt, Chief Executive Officer | MExercise | +61.5K | — | — | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | Bacos Anthony Chief Prod/Technology Officer | FTax | −37.8K | $3.19 | $121K | No | Form 4 ↗ |
| 2026-03-20 | 2026-03-18 | Bacos Anthony, Chief Prod/Technology Officer | MExercise | +43.9K | — | — | No | Form 4 ↗ |
| 2026-01-29 | 2026-01-27 | O'Connor Casey Chief Legal Officer | SSale | −19.3K | $5.68 | $110K | Yes (planned) | Form 4 ↗ |
| 2026-01-29 | 2026-01-27 | O'Connor Casey, Chief Legal Officer | MExercise | +19.3K | $3.80 | $73.5K | Yes (planned) | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also SFIX’s full analysis or the market-wide insider trading feed. The tabs above jump to SFIX’s other SEC data.
Source: SEC Form 4 filings for SFIX, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.