As of the latest Form 4 filed Jun 17, 2026.
What ServiceNow Inc insiders — officers, directors and 10% owners — have bought and sold in their own stock, straight from their SEC Form 4 filings. Values are shares × the reported transaction price where both are disclosed.
Buys plotted up, sells down; bar height is the disclosed dollar value (shares × reported price). Our Form 4 history is only complete from mid-2026, so early months are sparse — the series fills in as more filings land. Open-market purchases and sales only.
Newest filing first — the 121 most recent filings for NOW.
| Filed | Trade date | Insider | Transaction | Shares | Price | Value | 10b5-1 | Filing |
|---|---|---|---|---|---|---|---|---|
| 2026-06-17 | 2026-06-15 | Yuan Eric S. Director | AAward | +2.75K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2026-04-28 | 2026-04-24 | Canney Jacqueline P Chief People & AI Enblmt. Off. | SSale | −8.93K | $89.60 | $800K | No | Form 4 ↗ |
| 2025-12-09 | 2025-12-05 | Mastantuono Gina President and CFO | SSale | −415.00 | $850.00 | $353K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-18 | Tzitzon Nicholas Vice Chairman | SSale | −522.00 | $827.08 | $432K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-18 | Fipps Paul President, Global Customer Ops | SSale | −305.00 | $817.55 | $249K | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-18 | Canney Jacqueline P Chief People & AI Enblmt. Off. | SSale | −94.00 | $827.08 | $77.7K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-18 | ELMER RUSSELL S General Counsel | SSale | −81.00 | $827.08 | $67.0K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Tzitzon Nicholas Vice Chairman | FTax | −81.00 | $835.79 | $67.7K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Tzitzon Nicholas, Vice Chairman | MExercise | +166.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | McBride Kevin Thomas Principal Accounting Officer | FTax | −23.00 | $835.79 | $19.2K | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | McBride Kevin Thomas, Principal Accounting Officer | MExercise | +48.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Fipps Paul President, Global Customer Ops | FTax | −24.00 | $835.79 | $20.1K | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Fipps Paul, President, Global Customer Ops | MExercise | +59.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Fipps Paul, President, Global Customer Ops | FTax | −28.00 | $835.79 | $23.4K | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Fipps Paul, President, Global Customer Ops | MExercise | +68.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Canney Jacqueline P Chief People & AI Enblmt. Off. | FTax | −100.00 | $835.79 | $83.6K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Canney Jacqueline P, Chief People & AI Enblmt. Off. | MExercise | +194.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Canney Jacqueline P, Chief People & AI Enblmt. Off. | SSale | −145.00 | $846.92 | $123K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Mastantuono Gina President and CFO | FTax | −172.00 | $835.79 | $144K | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | Mastantuono Gina, President and CFO | MExercise | +319.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | McDermott William R Chairman & CEO | FTax | −448.00 | $835.79 | $374K | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | McDermott William R, Chairman & CEO | MExercise | +832.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | ELMER RUSSELL S General Counsel | FTax | −96.00 | $835.79 | $80.2K | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | ELMER RUSSELL S, General Counsel | MExercise | +177.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-11-19 | 2025-11-17 | ELMER RUSSELL S, General Counsel | SSale | −110.00 | $846.92 | $93.2K | Yes (planned) | Form 4 ↗ |
| 2025-11-14 | 2025-11-13 | Canney Jacqueline P Chief People & AI Enblmt. Off. | SSale | −66.00 | $852.38 | $56.3K | Yes (planned) | Form 4 ↗ |
| 2025-11-14 | 2025-11-13 | LUDDY FREDERIC B Director | GGift | −3.52K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-13 | ELMER RUSSELL S General Counsel | SSale | −62.00 | $852.38 | $52.8K | Yes (planned) | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Tzitzon Nicholas Vice Chairman | FTax | −56.00 | $864.04 | $48.4K | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Tzitzon Nicholas, Vice Chairman | MExercise | +114.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Fipps Paul President, Global Customer Ops | FTax | −17.00 | $864.04 | $14.7K | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Fipps Paul, President, Global Customer Ops | MExercise | +41.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Canney Jacqueline P Chief People & AI Enblmt. Off. | FTax | −70.00 | $864.04 | $60.5K | Yes (planned) | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Canney Jacqueline P, Chief People & AI Enblmt. Off. | MExercise | +136.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Mastantuono Gina President and CFO | FTax | −123.00 | $864.04 | $106K | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | Mastantuono Gina, President and CFO | MExercise | +227.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | McDermott William R Chairman & CEO | FTax | −323.00 | $864.04 | $279K | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | McDermott William R, Chairman & CEO | MExercise | +600.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | ELMER RUSSELL S General Counsel | FTax | −74.00 | $864.04 | $63.9K | Yes (planned) | Form 4 ↗ |
| 2025-11-14 | 2025-11-12 | ELMER RUSSELL S, General Counsel | MExercise | +136.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-29 | Sands Anita M Director | SSale | −124.00 | $918.82 | $114K | No | Form 4 ↗ |
| 2025-09-02 | 2025-08-29 | Sands Anita M, Director | SSale | −147.00 | $917.58 | $135K | No | Form 4 ↗ |
| 2025-09-02 | 2025-08-29 | Sands Anita M, Director | SSale | −314.00 | $915.25 | $287K | No | Form 4 ↗ |
| 2025-09-02 | 2025-08-29 | Sands Anita M, Director | SSale | −212.00 | $914.16 | $194K | No | Form 4 ↗ |
| 2025-09-02 | 2025-08-29 | Sands Anita M, Director | SSale | −215.00 | $913.14 | $196K | No | Form 4 ↗ |
| 2025-09-02 | 2025-08-29 | Sands Anita M, Director | SSale | −85.00 | $912.24 | $77.5K | No | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R Chairman & CEO | SSale | −489.00 | $933.35 | $456K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −129.00 | $932.14 | $120K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −138.00 | $931.19 | $129K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −595.00 | $929.71 | $553K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −623.00 | $928.69 | $579K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −10.00 | $924.93 | $9.25K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −190.00 | $922.82 | $175K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −200.00 | $920.27 | $184K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −273.00 | $918.20 | $251K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −100.00 | $913.96 | $91.4K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −134.00 | $912.86 | $122K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −616.00 | $912.17 | $562K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −221.00 | $910.46 | $201K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −300.00 | $909.26 | $273K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −287.00 | $908.05 | $261K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −265.00 | $906.76 | $240K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −300.00 | $905.22 | $272K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −200.00 | $903.34 | $181K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −400.00 | $902.29 | $361K | Yes (planned) | Form 4 ↗ |
| 2025-09-02 | 2025-08-28 | McDermott William R, Chairman & CEO | SSale | −355.00 | $900.00 | $320K | Yes (planned) | Form 4 ↗ |
| 2025-08-21 | 2025-08-20 | Fipps Paul President, Global Customer Ops | SSale | −1.45K | $895.06 | $1.30M | No | Form 4 ↗ |
| 2025-08-21 | 2025-08-20 | ELMER RUSSELL S General Counsel | SSale | −1.70K | $884.26 | $1.50M | Yes (planned) | Form 4 ↗ |
| 2025-08-21 | 2025-08-19 | McDermott William R Chairman & CEO | SSale | −1.58K | $900.00 | $1.43M | Yes (planned) | Form 4 ↗ |
| 2025-08-18 | 2025-08-14 | Chamberlain Paul Edward Director | SSale | −300.00 | $860.00 | $258K | Yes (planned) | Form 4 ↗ |
| 2025-08-14 | 2025-08-13 | Canney Jacqueline P Chief People & AI Enblmt. Off. | SSale | −67.00 | $860.57 | $57.7K | Yes (planned) | Form 4 ↗ |
| 2025-08-14 | 2025-08-13 | Mastantuono Gina President and CFO | SSale | −84.00 | $860.57 | $72.3K | Yes (planned) | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Tzitzon Nicholas Vice Chairman | FTax | −56.00 | $853.43 | $47.8K | No | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Tzitzon Nicholas, Vice Chairman | MExercise | +114.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Fipps Paul President, Global Customer Ops | FTax | −17.00 | $853.43 | $14.5K | No | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Fipps Paul, President, Global Customer Ops | MExercise | +41.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Canney Jacqueline P Chief People & AI Enblmt. Off. | FTax | −70.00 | $853.43 | $59.7K | Yes (planned) | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Canney Jacqueline P, Chief People & AI Enblmt. Off. | MExercise | +137.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Mastantuono Gina President and CFO | FTax | −123.00 | $853.43 | $105K | Yes (planned) | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | Mastantuono Gina, President and CFO | MExercise | +228.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | McDermott William R Chairman & CEO | FTax | −323.00 | $853.43 | $276K | No | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | McDermott William R, Chairman & CEO | MExercise | +600.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | ELMER RUSSELL S General Counsel | FTax | −74.00 | $853.43 | $63.2K | No | Form 4 ↗ |
| 2025-08-14 | 2025-08-12 | ELMER RUSSELL S, General Counsel | MExercise | +137.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-08 | Canney Jacqueline P Chief People & AI Enblmt. Off. | SSale | −257.00 | $878.39 | $226K | Yes (planned) | Form 4 ↗ |
| 2025-08-11 | 2025-08-08 | Mastantuono Gina President and CFO | SSale | −292.00 | $878.39 | $256K | Yes (planned) | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Tzitzon Nicholas Vice Chairman | FTax | −213.00 | $874.12 | $186K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Tzitzon Nicholas, Vice Chairman | MExercise | +439.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Zavery Amit President, CPO and COO | FTax | −2.18K | $874.12 | $1.91M | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Zavery Amit, President, CPO and COO | MExercise | +4.06K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McBride Kevin Thomas Principal Accounting Officer | FTax | −159.00 | $874.12 | $139K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McBride Kevin Thomas, Principal Accounting Officer | MExercise | +335.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McBride Kevin Thomas, Principal Accounting Officer | FTax | −95.00 | $874.12 | $83.0K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McBride Kevin Thomas, Principal Accounting Officer | MExercise | +199.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McBride Kevin Thomas, Principal Accounting Officer | FTax | −147.00 | $874.12 | $128K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McBride Kevin Thomas, Principal Accounting Officer | MExercise | +309.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul President, Global Customer Ops | FTax | −6.00 | $874.12 | $5.24K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | MExercise | +14.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | FTax | −14.00 | $874.12 | $12.2K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | MExercise | +33.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | FTax | −14.00 | $874.12 | $12.2K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | MExercise | +33.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | FTax | −55.00 | $874.12 | $48.1K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | MExercise | +136.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | FTax | −124.00 | $874.12 | $108K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | MExercise | +309.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | FTax | −124.00 | $874.12 | $108K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Fipps Paul, President, Global Customer Ops | MExercise | +309.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Canney Jacqueline P Chief People & AI Enblmt. Off. | FTax | −269.00 | $874.12 | $235K | Yes (planned) | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Canney Jacqueline P, Chief People & AI Enblmt. Off. | MExercise | +526.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Mastantuono Gina President and CFO | FTax | −425.00 | $874.12 | $372K | Yes (planned) | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | Mastantuono Gina, President and CFO | MExercise | +789.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McDermott William R Chairman & CEO | FTax | −943.00 | $874.12 | $824K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | McDermott William R, Chairman & CEO | MExercise | +1.75K | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | ELMER RUSSELL S General Counsel | FTax | −224.00 | $874.12 | $196K | No | Form 4 ↗ |
| 2025-08-11 | 2025-08-07 | ELMER RUSSELL S, General Counsel | MExercise | +415.00 | $0.00 | $0.00 | No | Form 4 ↗ |
| 2025-07-31 | 2025-07-29 | Jackson Lawrence Director | SSale | −134.00 | $990.85 | $133K | No | Form 4 ↗ |
| 2025-07-31 | 2025-07-29 | Jackson Lawrence, Director | SSale | −623.00 | $990.42 | $617K | No | Form 4 ↗ |
| 2025-07-17 | 2025-07-16 | Canney Jacqueline P Chief People & AI Enblmt. Off. | SSale | −354.00 | $965.06 | $342K | Yes (planned) | Form 4 ↗ |
| 2025-07-17 | 2025-07-15 | Canney Jacqueline P, Chief People & AI Enblmt. Off. | FTax | −370.00 | $956.92 | $354K | Yes (planned) | Form 4 ↗ |
| 2025-07-17 | 2025-07-15 | Canney Jacqueline P, Chief People & AI Enblmt. Off. | MExercise | +724.00 | $0.00 | $0.00 | Yes (planned) | Form 4 ↗ |
Insiders — a company’s officers, directors and holders of more than 10% of its stock — must report any trade in that stock to the SEC on a Form 4 within two business days. Each row here is one transaction from those filings.
The transaction code tells you what happened: Purchase (P) and Sale (S) are open-market trades — the ones markets watch most; Award (A) is a granted stock or unit, Option exercise (M) converts options into shares, and Gift (G) is a transfer for no consideration. Awards, exercises and gifts are largely compensation or administrative, not a directional bet.
One caveat on sales: many are made under a Rule 10b5-1 plan scheduled months in advance, so a sale is not automatically a bearish signal. Insider activity is a noisy input — read it alongside the filings, not on its own.
See also NOW’s full analysis or the market-wide insider trading feed. The tabs above jump to NOW’s other SEC data.
Source: SEC Form 4 filings for NOW, parsed from EDGAR. Transaction prices are as reported in the filing — SEC public-domain data, not market quotes. Values are shares × reported price where both are disclosed; grants and gifts often carry no price. A delayed record of what insiders reported, not a live position or a recommendation.
Research and education only — not financial advice. TENKis not a registered investment adviser or broker-dealer and gives no personalized advice. Every call is impersonal — identical for all users, generated on a schedule from SEC filings plus a delayed/third-party price feed — may be wrong or out of date, and is not a recommendation to buy or sell any security. The operator and an affiliated trading operation may hold or trade the securities TENK rates; see Disclosures. Past performance does not guarantee future results. Do your own research.